Florence Marine X To Sponsor Pipe Pro
After sponsoring the Pipeline Pro (and Pipe Masters when it was known as such) for sixteen straight years, Billabong recently backed out of the deal. Their withdrawl wasn't any great surprise considering the recent sale of Boardriders, who own Billabong.
Thus the 2024 CT schedule, which was released in September, had Pipe sitting naked without a title sponsor, though they had Yeti as a presenting sponsor.
This week, the breech was filled by Florence Marine X, with namesake John John writing on Instagram:
"I’m really proud to share that @florence_marine_x will be sponsoring the @wsl Pipe event. Pipe has been my backyard and favorite wave for as long as I have been surfing. I’ve grown up watching and dreaming of being in these contests. And then one day I was in them, surfing with the same surfers I looked up to as a kid. To be able to support the event now is a dream come true. Stoked to have this opportunity alongside @yeti and @visslasurf."
On the WSL website the contest still appears white-labelled and there's been no mention from the WSL nor FMX about how long the sponsorship deal may last.