Watch: Italo Ferreira // Versatility
It's not quite three minutes long, but there's an awful lot going on in this clip of Italo.
Most obvious is the high calibre surfing, a mash up of exuberance and technical virtuosity ending in one of the largest unassisted airs I've seen (first wave), and towards the end a string of power carving 360s - the move he unveiled last year but is completeing with a measure of consistency.
It's the second vid he's made using his girlfriend, musician Mari Azevedo, as assistant director and editor. Both vids are cleaner than the usual 'straight to video' fare, including some degree of editing, continuity on the title frames, and an attempt to document where Italo is at.
It's brand building by any other name, which is fair enough, he's the world champion after all, he should be on parade, yet circumstances have kept him hidden.