Did the Surf Industry Kill the Future of Wetsuits?
A thought-provoking article from Online that could possibly be well-hidden advertorial.
Two American kinesiology professors have reportedly debunked the standard configuration for neoprene wetsuits, insisting it's "not driven by science".
Their claims would appear to have merit, that being the parts of the body most immersed in cold water - legs, hips, buttocks - should have the thicker neoprene while the thickness reduces moving up the body.
This design has apparently been done by Hurley with little market success - admittedly on the back of very little marketing. However, the movement of athletes and management from Hurley to Florence Marine X has seen the idea invigorated.
Thus the kicker: Florence Marine X are making said wetsuit.