This season the Triple Crown goes digital
Like so many other events in 2020, the organisers of the Hawaiian Triple Crown either had to shut down or get creative.
With Hawaiian competion in a fragile state they were presented with a novel problem: there weren't three events and hence no Triple Crown. Yet with longtime sponsor Vans keen to promote, the Triple Crown has now been deemed a "specialty digital event".
So what's that mean?
Well, beginning from December 21st and continuing for four weeks, 125 men and women will enter their two best waves from Haleiwa, Sunset, and Pipe, for six waves in total.
Though it appears a response to COVID, Bobby Gascon, senior director of global sports marketing at Vans has hinted at something more permanent, saying the new Hawaiian Triple Crown event will "re-shape its legacy for years to come."
Whether the winners are perceived as pioneers or recipients of an asterisk remains to be seen.