"It just consumed me" // The world's first proven shark repellant
'If it bleeds, it leads" is the old news mantra, and it still applies today because shark stories rate well. It's as simple as that. Yet there's another aspect that's less explored and also less cynical, and I don't know if it applies to all news outlets but it's definitely the case on Swellnet.
That being, the search for a shark deterrent and the exchange of ideas it generates. Rather than merely scaring the wits out of readers, many shark stories provoke an extended comment section exploring initiatives around shark deterrence. Shark Shields™, magnets, intervention by bad-arse Orcas, crypto-wetsuits, or the stench of dead sharks, all have been picked apart by punters and the odd expert visiting our comment sections.
Outside Online have just published a longform article that includes up-to-date research on the issue. Among other things the article details how chemicals taken from dead sharks can succesfully repel sharks, although, and this next bit is important to Aussie surfers, it doesn't (yet) work on Great Whites.
A South African company has synthesized the chemicals which will deter Bull Sharks and Blacktips, the two species responsible for the most attacks in the US. Great whites though, are Lamnidae sharks and fundamentally different to Bulls and Blacktips.
It's worth a read, not just cos it's well-written, but also to get up to speed on all the developing shark deterrent products.