Surfpolitik

It is a rare thing in our age to run the daily risk, however small, of being attacked and eaten by a wild animal. And that is at the core of our fear. It is not the risk of dying as such, our odds of drowning are orders of magnitude higher, it is the nature of the death that appals us. Our fear is built into our bones.

Body Glove, the first wetsuit company in the world, who count Pipeline charger Jamie O'Brien in their stable of surfers, has just released a new range of products. Titled Body Glove Pet, the new range includes wetsuits for dogs, floaties for dogs, and little beach tents for your dog to sit in while you're out surfing.

In recent times, China has witnessed a series of campaigns aimed at persuading people to stop eating shark fin soup. So it is encouraging that, over the past year, shark fin consumption appears to have declined. But can the drop be attributed to marketing pressure or something else?

The head of Quiksilver recently questioned whether the long-running brand should continue supporting the ASP. As ZoSea prepare to assume control of the World Tour this is the first sign of a fracture between the ASP and the surfing industry.

Just four months after his takeover attempt of Billabong failed, Paul Naude has unveiled his new brand. The unsuccessful takeover made Naude's position at Billabong untenable and it was widely known Naude was head hunting talent to join him in his new venture, the details of which had been secret until now.