WSL partners with Cannabidiol brand cbdMD for Jaws Big Wave Championships

Form Guide

LOS ANGELES, California/USA (Monday, November 4, 2019) - Today, the World Surf League (WSL) announced a new partnership with cbdMD, a nationally recognized consumer cannabidiol (CBD) brand that offers a comprehensive line of 100% natural, hemp-derived CBD oil products. cbdMD will be the official title partner of the Jaws Big Wave Championships for the 2019/2020 Big Wave season. 

The official holding period for the WSL Big Wave events opened November 1, 2019, and will run through March 31, 2020. This year’s big wave season will feature the cbdMD Jaws Big Wave Championships and the Nazaré Tow Surfing Challenge, two new events that will showcase the best of big wave surfing in the paddle and tow-in disciplines. 

A must-see for every surf enthusiast, the cbdMD Jaws Big Wave Championships is the world’s premier paddle-only big wave event, taking place at the famed Pe’ahi surf break on the north shore of Maui, Hawaii. Rich with the sport’s history of innovation and progression, the contest brings the world’s elite male and female athletes together at the ultimate proving ground to compete for the coveted Championship.

Jaws’ reputation as the pinnacle for big-wave surfing has been solidified by history-making performances over the past decade. Jaws has hosted some of the biggest waves ever witnessed in competition, and winning this event sets the standard for the sport. 

The partnership with cbdMD marks the biggest deal in WSL’s big wave history and WSL’s first-ever CBD sponsorship. This partnership will enable WSL to advance the sport while featuring unique marketing integrations with athlete ambassadors. cbdMD partners with elite athletes across a wide array of sports, including Olympians Kerri Walsh Jennings and Lolo Jones, professional golfer Bubba Watson and more, alongside big wave surfers Makua Rothman and Nathan Florence.

As of January 1, 2018, the World Anti-Doping Agency (WADA) removed CBD from the list of prohibited substances — in or out of competition.

“I’m extremely excited to announce our partnership with the WSL for this year’s cbdMD Jaws Championship,” said Caryn Dunayer, President of cbdMD. “Surfing has been an integral part of our brand strategy and growth within the action sports community and we’re grateful to have this opportunity to solidify our footprint.”

“The WSL is always trying to push the boundaries of progression and break new ground,” said Cherie Cohen, WSL Chief Revenue Officer. “We are excited to announce our partnership with cbdMD for the Jaws Big Wave Championships, the WSL’s first CBD partnership. Performance and recovery are key to surfing, especially big wave surfing, with the sport’s unique challenges. This partnership with a CBD category leader will help inform consumers of CBD’s benefits.”

In the men's division, 24 competitors are divided into four heats of six surfers for the first round. Heats are generally 45 minutes and surfers may catch as many waves as they wish with a panel of five judges scoring each ride on a scale of 1 to 10. Each competitor's two best waves are counted, with their best wave score doubled. The three highest-scoring surfers advance to the semifinals, which run in the same format, and the top three from the Semifinals advance to the Final. 

The women's division runs in a similar format with 10 competitors participating in two five-surfer Semifinals with the top three surfers in each heat advancing to the Final.

The Nazaré Tow Surfing Challenge presented by Jogos Santa Casa will feature a unique tow team “expression session” format. Ten two-surfer teams will participate. Within each team, the competitors will both drive the jet ski and surf, with each participant needing to ride at least two waves. There will be four one-hour heats with five teams per heat, each team will participate in two heats, with a priority system indicating which pair has their preferred choice of an incoming wave at any moment. The event will be broadcast live and captured on video from multiple angles. At the conclusion of the competition, a nominating panel will examine the video evidence and select the biggest, best-ridden waves of the day as finalists. At an awards ceremony later in the day, the competitors themselves, along with a group of big wave judges, will review the nominated rides and place their votes in an assortment of categories including Men’s Wave of the Day, Women’s Wave of the Day, and Team Champions. 

WSL Big Wave event officials are already monitoring swell producing storms and will continue to watch for the conditions that will produce waves in the 30-to-60-foot range between now and March. Competitors will have 72 hours’ notice to be ready to compete once event organizers call on the event. Updates can be found on WorldSurfLeague.com. 

cbdMD Jaws Big Wave Championships Competitor List:
Women’s Division 
Paige Alms (HAW)
Justine Dupont (FRA)
Emily Erickson (HAW)
Raquel Heckert (BRA)
Keala Kennelly (HAW)
Andrea Moller (BRA)
Felicity Palmateer (AUS)
Bianca Valenti (USA)
Wildcard 1 TBD
Wildcard 2 TBD

Men’s Division 
Grant Baker (ZAF)
Alex Botelho (PRT)
Russell Bierke (AUS)
Lucas Chianca (BRA)
Trevor Carlson (HAW)
Nathan Florence (HAW)
Natxo Gonzalez (EUK)
Greg Long (USA)
Mark Healey (HAW)
Billy Kemper (HAW)
Kai Lenny (HAW)
Albee Layer (HAW)
Tyler Larronde (HAW)
Nic Lamb (USA)
Tom Lowe (GBR)
Torrey Meister (HAW)
Jamie Mitchell (AUS)
Jojo Roper (USA)
Koa Rothman (HAW)
Makuakai Rothman (HAW)
Nic von Rupp (PRT)
Ian Walsh (HAW)
Wildcard 1 TBD
Wildcard 2 TBD

Nazaré Tow Surfing Challenge presented by Jogos Santa Casa Competitor List:
Team World: Sebastian Steudtner (DEU) & Maya Gabeira (BRA)
Team Brasil: Rodrigo Koxa (BRA) & Pedro Scooby (BRA)
Team Great Britain: Andrew Cotton (GBR) & Tom Butler (GBR)
Team Australia: Ross Clarke-Jones (AUS) & Mick Corbett (AUS)
Team Portugal: Alex Botelho (PRT) & Hugo Vau (PRT)
Team Young Bulls: Lucas Chianca (BRA) & Kai Lenny (HAW)
Team Europe: Nic von Rupp (PRT) & Francisco Porcella (ITA)
Team France: Benjamin Sanchis (FRA) & Eric Rebiere (FRA)
Team Atlantic: Grant Baker (ZAF) & Antonio Silva (PRT)
Team Justine: Justine Dupont (FRA) surfer only/Fred David driver only

About cbdMD
cbdMD is a nationally recognized consumer cannabidiol (CBD) brand whose current products include CBD tinctures, CBD gummies, CBD topicals, CBD bath bombs, CBD vape oils, and CBD pet products. The company also operates licensing and corporate brand management businesses, as well as the products division.

Comments

thermalben's picture
thermalben's picture
thermalben commented Tuesday, 5 Nov 2019 at 10:24am

Looks like cbdMD are in full marketing mode right now.

In addition to signing a number of high profile celebrity endorsements, over the last few months they have:

  • Signed a multi-year partnership agreement with Life Time athletic clubs and events, including presenting sponsor of The Miami Marathon, and title sponsor of triathlon events Life Time Tri South Beach, Life Time Tri CapTex, Life Time Tri Chicago, Life Time Tri Tempe, and Life Time Tri Escape to Miami.
  • Partnered with Monster Energy Supercross and the Monster Energy Cup. 
  • Announced the designation of October as National Pet CBD Month.
  • Partnered with the Big 3 Basketball League, Barstool Sports, Bellator MMA, Nitro Circus, and Ultra Sport Europe in the U.K. and Ireland.
  • Announced it is the official CBD Partner of three podcasts - The Joe Rogan Experience, Armchair Expert with Dax Shepard, and Your Mom's House with Tom Segura and Christina Pazsitzky. 
Coops70's picture
Coops70's picture
Coops70 commented Tuesday, 5 Nov 2019 at 10:49am

Obviously no THC in this product? Always works best if it’s in the oil. Nevertheless it’s a great product, we of course are so far behind the rest of the planet as far as legalization efforts. Good to see the wozzle stepping out.

Beagle's picture
Beagle's picture
Beagle commented Wednesday, 6 Nov 2019 at 10:19am

I use oil + vaped bud to recover from ultramarathon training. The non-THC isolates are pointless ;)

radiationrules's picture
radiationrules's picture
radiationrules commented Tuesday, 5 Nov 2019 at 11:17am

Exciting event structure for Nazare; particularly the way they are inviting feedback from the athletes to determine a winner. And very interesting the way they have nominated just 2 events, separating paddle (Pe'ahi) & tow-in (Nazare); (i imagine) Pe'ahi event focused on critical performance + innovation. With the Nazare event critical performance + wave height. Reads like they're playing the long game? Maybe management have gone of the rails and into the light, fluffy land of herbal recovery. All sounds like progress to me.

Ape Anonymous's picture
Ape Anonymous's picture
Ape Anonymous commented Tuesday, 5 Nov 2019 at 1:42pm

But, where is Camel in this list of surfers?

truebluebasher's picture
truebluebasher's picture
truebluebasher commented Tuesday, 5 Nov 2019 at 3:12pm

Kentucky Derby.
Kentucky was #1 Hemp Slave Labour centre from 1700's -1970
Rope -Parachutes-Jeans
1970 (Hemp Illegal) President Nixon's anti Hippy protest War On Drugs
2004 US Govt ends Kentucky Tobacco subsidies
2013 (Hemp Legal in Kentucky Only) Obama -Provision under Fed Law
Kentucky Hemp was now worth more than Local Tobacco
2014 US Govt 'Kentucky Tobacco buy outs' come to an end
2018 Hemp cultivation Farm Bill signed by Trump
2019 Kentucky Hemp crop leases up 1,000/year

Recently a farmer was trying to palm off Kentucky Chop Chop to Colorado Quacks.
Colorado Govt Hemp produces far less oil but is 100% pure for medicinal purpose.

cbdMD is grown mostly in Kentucky & (Possible 'oral intake' blend from Colorado)

Kentucky Grass as you know is that iconic lush Fluro Green colour.(Phosphorous)
The soil is dosed by Heavy Metals from Ex Mines & Quarries + Treatment Plants.
Down stream crops mop up the leftovers the best way they know how!
Tobacco, Hemp, Hay + Corn (Starch) (Note: Corn & Tobacco exit body as whole)

The silted heavy metal farms stress said Plants into producing a shit load more Oils.
Never really a high end product until Wonder Drug Hemp Oil's timely market release.
Snake Oil merchants are on the last Train To Clarksville...aka: Meet you at the Station!
Feds allow rubbish heavy metal chop chop suey for now but will soon crack down.

Crew knows that Kentucky Tobacco is laced with Chemicals.(Now Banned in Towns)
Hemp oil grows in exact same Heavy Metal Kentucky cropland...so don't swallow it.
Sunny Floodplain bribes to Kentucky Derby oil slick...the nature of the beast.

https://www.latimes.com/nation/la-na-kentucky-hemp-farmers-20190212-stor...
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0221570

Ape Anonymous's picture
Ape Anonymous's picture
Ape Anonymous commented Tuesday, 5 Nov 2019 at 5:37pm

TBB for GC Mayor!

(ionizing) heavy metals in tobacco may be on the reasons ciggies are so damn deadly!

TBB for GC Mayor!

truebluebasher's picture
truebluebasher's picture
truebluebasher commented Wednesday, 6 Nov 2019 at 12:44am

Ape hit too close to home, tbb's wife ran for GC Mayor in 2000.
Pimped a Golf Buggy with safety tape & reflector
After work tbb cycled his you beaut corflute trailer.

tbb summoned his Punk Power as it got a bit rugged!
More sets of lights meant more rants & litter bombs.
Fellow cyclists all said they'd vote for us...Cheers!

TV News wanted footage of tbb's circus troupe.(More than one?)
Pedalled the largest electorate of the day from Cooly to Beenleigh.
Yes! If you must know! tbb flipped Mach 1 (Yes! Had a Stack hat!)
Actually took flight hooting down Currumbin Bridge...Scary!

15,000 voters rewarded us to beat out Whiteshoe Shep'.
Dirty xxx story is much more disgusting than it sounds.

Ape Anonymous's picture
Ape Anonymous's picture
Ape Anonymous commented Wednesday, 6 Nov 2019 at 9:19am

Ahhh yes, taking flight from the Alley Bridge is a right of passage, you're a real man TBB.

Ape's first time sighting the mayor: outside Council chambers in the middle of about 20 meter maids in bikinis - photo shoot!!

poo-man's picture
poo-man's picture
poo-man commented Tuesday, 5 Nov 2019 at 8:53pm

Just saw RCJ on that Survivor show on TV. He looks quite large.....

poo-man

campbell's picture
campbell's picture
campbell commented Wednesday, 6 Nov 2019 at 10:21am

Eddie Aikau running this year too by the looks, dates and invitees posted on the Eddie website

...

Distracted's picture
Distracted's picture
Distracted commented Wednesday, 6 Nov 2019 at 12:37pm

So does “CBD” contain THC?

freeride76's picture
freeride76's picture
freeride76 commented Wednesday, 6 Nov 2019 at 12:40pm

pardon my ignorance, but I would like to know too.

Beagle's picture
Beagle's picture
Beagle commented Wednesday, 6 Nov 2019 at 1:25pm

No, its a non-psychoactive compound found in weed used mainly as an anti-inflamatory and mild calmative.

freeride76's picture
freeride76's picture
freeride76 commented Wednesday, 6 Nov 2019 at 2:36pm

legal in Aus?

Craig's picture
Craig's picture
Craig commented Wednesday, 6 Nov 2019 at 2:49pm

Yep.

Edit, actually no, only medicinal.

freeride76's picture
freeride76's picture
freeride76 commented Wednesday, 6 Nov 2019 at 2:54pm

so you can't buy CBD oil over the counter in Oz?

Craig's picture
Craig's picture
Craig commented Wednesday, 6 Nov 2019 at 2:59pm

I know you can buy it at some stores so not sure the legalities around that... But yes accessible.

freeride76's picture
freeride76's picture
freeride76 commented Wednesday, 6 Nov 2019 at 3:07pm

you tried it Craig?

Craig's picture
Craig's picture
Craig commented Wednesday, 6 Nov 2019 at 3:10pm

No but a few of my mates rave about it, especially for annoying ailments/pain etc, almost instant relief.

freeride76's picture
freeride76's picture
freeride76 commented Wednesday, 6 Nov 2019 at 3:30pm

pulling bongs and watching morning of the earth got me through a severe toothache once.

chook's picture
chook's picture
chook commented Wednesday, 6 Nov 2019 at 3:48pm

there are currently medical trials for cbd in australia, i think. a couple of friends have been signed up for some medical marijuana trial via a doctor in bondi.

udo's picture
udo's picture
udo commented Wednesday, 6 Nov 2019 at 4:28pm

CBD oil avail all over NSW- averages $70 for 50 ml

Lanky Dean's picture
Lanky Dean's picture
Lanky Dean commented Wednesday, 6 Nov 2019 at 6:32pm

Does wonders to shed surfer/ stoner image.......

freeride76's picture
freeride76's picture
freeride76 commented Wednesday, 6 Nov 2019 at 6:39pm

so CBD oil is not part of the medical marijuana trial?

truebluebasher's picture
truebluebasher's picture
truebluebasher commented Thursday, 7 Nov 2019 at 3:23am

Medicinal Hemp Oil (THC or not) is sourced from Govt approved highly regulated, restricted crops. Most of it is Hydroponic under lock & key with Guards.
Anything other as shown here is buyer beware as US has miles of Wacko Groups like our Heart Foundation that twist Govt Health Ratings for a few bob!.
We all know the type, that tick Coco Pops & Maccas as Healthiest Food Choice for kids. So each pat each others back on another top quality batch.
As tbb pointed out the bulk is grown in the exact same toxic soils as poisonous Tobacco crops....These Toxic soils prove gold mines to investors as the heavier the toxicity the greater the stress upon Hemp plants to produce bucket loads more oil, but it's laden with heavy metals.
Essentially WSL back investors to scout for unhealthiest soil for cheapest price.
Sorta goes well with their pure promotion, no not really at all does it? Give'm a tick!

All can simply sing from the same Cigarette Songbooks littering the drying out sheds . Recall when Doctors prescribed Tobacco as a cure! Oz Doctors still write Nicotine scripts under Medicare!
Olympics also don't give a shit how much poison you ingest so long as it's not THC. Govt is throwing old tobacco farmers a helping hand...nothing else has changed.

tbb believes it's only fair to point out that the excess Hemp oils act as a code.(Translation) Hemp is natures best Toxic mop up Crop! Crew may recall Dr Turner arguing against the Ocean Dumping of Sunny Coast PFAS water...(Here's a link to his Oz PFAS Hemp trials)
https://www.newcastle.edu.au/newsroom/featured/researchers-to-remediate-...
So in theory the practice is sound but why pay an arm & a leg to be a lab rat! tbb is now 3 months housebound with wicked Myositis & wouldn't hesitate to scoff the lot. Any slight impurity won't instantly hurt healthy Olympians but would knock us weaker folk for six! (Bit like a cigarette!)
tbb stresses this is not medicine, merely a tonic that placates the healthier patients.
It's always been that way & Yes, tbb is jealous of the lab rats & their miracle cure.
Imagine! 50,000 bedridden per city out for a stroll...tbb wants a spoonful please!

Ape Anonymous's picture
Ape Anonymous's picture
Ape Anonymous commented Thursday, 7 Nov 2019 at 10:11am

Sorry to hear of TBB's illness. Can only think of Buddha at such times: all life is Dukkha.

Spot on with the info. Take a look at the outskirts of any waste station: wild tobacco plants everywhere! Turn your head to the left next time on the Southbound journey past the Tugun Tip via the extinct frog swampland bypass.

So, in theory, pure CBD (being extremely bio-available) would be an incredible body mop - I feel great!

Anyone want to start a permaculture farm with Ape?

goofyfoot's picture
goofyfoot's picture
goofyfoot commented Wednesday, 6 Nov 2019 at 7:18pm

hows that photo of KK!

udo's picture
udo's picture
udo commented Wednesday, 6 Nov 2019 at 7:25pm

Hell pic that one..faaark

jelli's picture
jelli's picture
jelli commented Wednesday, 6 Nov 2019 at 8:15pm

Distracted and Freeride, cannabidiol (cbd) and cannabinol (thc)( cbn) are varieties of similar chemicals. They appear in varying quantities and qualities in a variety of natrural plants, and are also produced by the majority of chordate animals ( things with spinal chords). They are involved in a complex system of neuron activation and suppression. We inherited these systems from our common ancestors such as cunjevoi which do have a primitive spinal chord as embryos but lose it in their adult form. They used their system to slow down the natural response to take a drink and close the door as the tide dropped. By slowing down this response the amount of time spent closed up over dropping and low tide was reduced. This limited their risk of dehydration/toxicosis hence death. This was selected for and consequently all subsequent chordates share the system. Humans are born with cbd and cbn receptors on their neurons. Our curious minds remembered those natural sources of cbd and cbn. cbn chemicals are a bit vigorous in their effect which makes them less useful medically. cbd is less vigorous and can be used to suppress certain nerve pathways such as in epilepsy and pain or the message from our stomach brain which tells us we are ok for food which we interpret as being hungry (increased appetite for chemotherapy patients). These are simple explanations. The reality is of course much more complex.

thermalben's picture
thermalben's picture
thermalben commented Thursday, 7 Nov 2019 at 11:52am

Breaking news this morning:

"Cannabis oil advocate Jenny Hallam spared conviction for supplying medicinal cannabis"

https://www.abc.net.au/news/2019-11-07/cannabis-oil-advocate-jenny-halla...

Whilst I'm not sure on the specifics between each product, I wonder if many consumers will be able to differentiate between hemp-derived cannabidiol oil products and cannabis oil? I assume the former has no THC and the latter does - but I don't know the legal status of either (and I'm sure it varies from country to country).

And thus, from a brand/marketing perspective, I imagine there's going to be a fair bit of work required in this space.

jelli's picture
jelli's picture
jelli commented Thursday, 7 Nov 2019 at 5:51pm

The office of drug control has some information. It differentiates between cannabis plant extracts and cannabis seed extracts. The former contains both cbd and thc at varying concentration according to strain. Strain selection is based on market purpose. Plant extracts are classified as drugs and are treated accordingly by national drug laws. This includes hemp oil. Alternatively, hemp seed extracts are not classified as drugs in oz due to their extremely low or non existent levels of thc and cdb. Apparently you can import some hemp seed extracts without licence. One article quoted 0.0075% cbd and 0.005% thc content or less in hemp seed extract as legal limits. The oz legislation was amended to allow for cultivation of cannabis strains with extremely low thc levels and mid range cbd levels under licence for medical and research, but still allows oz to be part of the 'single convention on narcotic drugs'. Sorry still learning to hyperlink. https://www.odc.gov.au › hemp-products. Haven't looked at licencing and labelling of products yet.

freeride76's picture
freeride76's picture
freeride76 commented Thursday, 7 Nov 2019 at 7:33pm

thats interesting.

I know hemp (seed and flour from seed) was legalised as a food product this year.

hemp seed smoothies.

truebluebasher's picture
truebluebasher's picture
truebluebasher commented Thursday, 7 Nov 2019 at 9:33pm

Firstly! System is exhausting so 150,000 aussies fall victim to elixir peddlers.
2nd if the stuff worked, it would sell for half the price which all Oz says is too much.

General rule is Patients suffering 3 months disability without PBS drug response.
GP is highly unlikely to refer disabled or sick to Hemp oil because none can afford it

Patients fill in online submissions & Multi staged approval process begins.
Cartoon Video is a downer for stoners...stop hasslin' I just wanna a foiley, man!
https://www.youtube.com/watch?time_continue=5&v=IrXbML0Lnbc

TGA Therapeutic Goods Administration lab tests - both local & import Oils
That's all Hemp oils including THC oils for chronic sufferers.
Jan 2018 St Vincents Hospital prescribes Psilocybin (Magic Mushies) to the dying.

There's a list of about 20 + Oz Grower Manufacturers
Around 20 + Oz importers...(the cultivators aren't shown for obvious reason)
https://www.odc.gov.au/manufacturers-and-suppliers-medicinal-cannabis-pr...

eg: BHC "Burleigh HEADS Cannabis" (Check: Tick, Are on the import list)
https://www.burleighheadscannabis.com/

It seems your supply order must still be processed thru Pharmacy / system.
THC (Smoking) Dose = 1 gram / day or 30 grams / month (or same in oil doses)
CBD Oil = 6ml / day or 180ml / month (One 6ml oral syringe load / once a day)

Relief up to 6hrs (Compares to valium or drousy feeling)
(Double dose brings bad leaf headaches not recommended)
https://aphria.ca/wp-content/uploads/2017/01/Cannabis-Oil-Health-Profess...
Cost: not on PBS + SAS Special Access Scheme annual patient fee of $300
$320 for 50ml Bottle...or lasts 8.3 days roughly $40/gram or $40 daily dose
https://10daily.com.au/views/a190520axbfr/heres-how-i-got-access-to-lega...

(Non Pharmaceutical) 75% strength cbdMD $985-60ml [AUD] (10 x 6ml ) $98/day
Note: not Govt medicinal quality & is grown in tainted toxic soil region.
https://www.georgetownhemp.com/copy-of-cbd-oil-tincture-drops-5000mg-nat...

Oz GP Hemp Oil is outrageous but cbnMD pissy brew is well over double OZ price
New green tobacco elixir peddlers...& what sorta losers would sponge off this lot.
WSL are already knee deep with The Coolum swamp whiteshoe rogues gallery.

As for Jenny...
Possible no South Australian doctors are in Govt Top 20 nor link SA GP referral
Health is state run so only cross border SA towns could access the Hemp oil.
Govt pot habit costs $40 day...well outside the reach of disabled earning capacity.
Judge saw Jenny was only filling a health gap with no profit & no harm ensued.

Trentslatterphoto's picture
Trentslatterphoto's picture
Trentslatterphoto commented Monday, 11 Nov 2019 at 4:33pm

i love the shit but its bad for the look of the sport and not the way we want our youth to grow up.