The Flyer: Defusing Your Own BOM
Last week’s Flyer opened with an anecdote stating how young I am.
Strangely, this week opens with an anecdote about how old I am.
You see, I’m so old that I can remember when Kong Elkerton decided on a rebrand, calling a press conference and telling the assembled media there'd be no more of this ‘If you can’t rock and roll, don’t fucken come’ business, and he’d now like to be known as Gary.
It didn’t last. Somewhere down the track he changed his mind, re-embracing the big gorilla to the extent Quiksilver did a ‘Kong Returns’ line of shirts, and when it came time for an autobiography he gave it a loving one word title - ‘Kong’.
This week, the Bureau of Meteorology had their own ‘call me Gary’ moment, when the findings from a $220,000 corporate rebrand were made public.
“The Bureau of Meteorology asks media outlets to update editorial style to ensure references to the organisation are by its full name, or The Bureau for short, and not BOM.”
There’s a lot to unpack here. For one, it’s a complete misread of Australian culture, where protesting about a nickname virtually assures it will stick. Getting angry about that teenage epithet will only see it engraved on your epitaph seven decades later.
There’s also the matter of the re-branding agency. Company name: ‘The C Word Communication Agency’.
Well yeah, some things ought to be rebranded - such as the C word - but surely the company brought that on themselves? No need to make everyone else feel bad about their names.
Perhaps they were so concerned, because as was pointed out in the Swellnet Forums - cheers Blackers - it's actually the Commonwealth Bureau of Meteorology, which makes them the CBOM.
My favourite nickname/acronym belongs to a group fighting the good fight in the forests of South America. The People’s Army of Colombia are better known by the Spanish acronym FARC, and they bring every newsreader to a halt when covering their affairs.
Hopefully The C Word keep their hands off FARC.
For now and forever more, the Bureau of Meteorology will be called the BOM, whether it be while writing about the next weather bomb (a storm that drops 24hPa in 24 hours), or simply forecasting more bomb sets.
Is October the New March?
Though Craig remains our Mr la Nina - a nickname that sounds great as long you don't translate it - Steve has thrown his hat into the ring regarding the oddball weather and surf of recent times. Few are better placed to compare and contrast as he's kept his own detailed surf diary for decades. Read More >
Excerpt: 'Grajagan: Surfing in the Tiger's Lair'
More about Kong from this book by Mike Ritter and Jack McCoy:
"In 1984 I took Kong to Upper Jakes. On the last day of our stay, Bobby arrived with a fresh group of surfers...they see Kong surfing up there. When he comes back to camp they ask, “What’s the name of that spot?” He turns and shouts, “Kongs!” He stole my spot." Read More >
Surfers, Environmentalists, and Mining Companies Clash on South Africa's West Coast
It's an issue with echoes of the recent Fight for the Bight: a foreign company extracting domestic resources and upsetting locals in the process. Only this time it's not Norwegian's here in Oz, but an Australian company in South Africa. Read More >
Watch: Early Season Sunset Beach
This one hits me in the feels. Early in the North Shore season, a bluebird day at Sunset, enjoyable mid-range waves, and a drone doing its best to transport me there. Read More >
Watch: Tim Bonython // Last Minute Solander
Mere hours before he hopped a plane to Portugal to document the Nazare season, ol' Tim was bush-bashing and snake-dodging with his new camera. This clip has a good mix of angles, including mutliple angles of some waves: front on, up the line, and aerial. Read More >