Julian Wilson Starts His Own Brand

Stu Nettle picture
Stu Nettle (stunet)
Swellnet Dispatch

First Kelly, then Dane and Craig, followed by John John, and now Julian Wilson is the fourth high profile surfer to eschew a mega clothes sponsorship and stitch their own duds.

Metaphorically speaking of course.

Rivvia Projects is Julian's brand and it made its online launch today. Records show the trademark was only secured last September, yet Jules alludes to a long gestation period, perhaps borne of his "increasingly toxic relationship" with longtime sponsor Hurley, the company he took to court in 2020.

Like many recently launched labels - think Mad Hueys, Salty Crew, and Depactus - Rivvia Projects' remit covers more than just surf, they also combine Jules' other interests, such as mountain bike riding, dirt biking, golf, and pavement pounding - fair to say it can be classified general active wear.

Nevertheless, Jules is taking a sidelong look at the traditional approach to commerce:

With Rivvia Projects, I want to do things a little differently. I want to involve you and the rest of the community in the decisions that craft the brand and the garments that we make. Giving feedback and testing products. I want you to have a voice in what we're making and how we're making it.

Sound like something you wanna be a part of? Then sign up here.

Comments

JackStance's picture
JackStance's picture
JackStance Tuesday, 18 Jan 2022 at 1:21pm

yeah nah, just what the world needs: another brand.

indo-dreaming's picture
indo-dreaming's picture
indo-dreaming Tuesday, 18 Jan 2022 at 6:47pm

Ha ha exactly what i was going to say.

waxyfeet's picture
waxyfeet's picture
waxyfeet Tuesday, 18 Jan 2022 at 10:06pm

I can;t wait to read their sustainability report... riveting stuff

bellavista's picture
bellavista's picture
bellavista Friday, 21 Jan 2022 at 10:52am

julian is a nice young fella good values , but , yeah ..... nah .

Jof's picture
Jof's picture
Jof Tuesday, 18 Jan 2022 at 1:44pm

Good on him. Hopefully all these new brands can push the old ones out and they can go back to earlier times. Surfers supporting surfers to have as much fun as they can.

Ben Harding's picture
Ben Harding's picture
Ben Harding Tuesday, 18 Jan 2022 at 1:48pm

I agree, good on him for having a crack, hope it works out for him.

NDC's picture
NDC's picture
NDC Tuesday, 18 Jan 2022 at 1:58pm

snore

savanova's picture
savanova's picture
savanova Tuesday, 18 Jan 2022 at 2:19pm

Mick Fanning voice over? Definitely not JDubs choir boy whisper.

Surfalot67's picture
Surfalot67's picture
Surfalot67 Tuesday, 18 Jan 2022 at 2:53pm

100% that's Mick. Whoa the RC overlords will not like that one bit...

simsurf's picture
simsurf's picture
simsurf Tuesday, 18 Jan 2022 at 3:01pm

Doesn't sound like Mick at all....

Craig's picture
Craig's picture
Craig Thursday, 20 Jan 2022 at 10:45am

Agree. Yeah nah, not Mick.

Surfalot67's picture
Surfalot67's picture
Surfalot67 Tuesday, 18 Jan 2022 at 3:07pm

100% that's Mick. Whoa the RC overlords will not like that one bit...

udo's picture
udo's picture
udo Tuesday, 18 Jan 2022 at 3:12pm

Sounds similiar ..but thats not Fanning...and why would he ?

stunet's picture
stunet's picture
stunet Tuesday, 18 Jan 2022 at 3:28pm

Brothers in arms since J'Bay 2015?

calk's picture
calk's picture
calk Tuesday, 18 Jan 2022 at 5:30pm

Definitely not Mick.

As good a bloke as he seems to be, from everything I've heard and read Mick's also very commercially savvy and this would be a terrible (if not contractually forbidden) move.

Crab Nebula's picture
Crab Nebula's picture
Crab Nebula Tuesday, 18 Jan 2022 at 5:52pm

Its not Jimmy Loughnan (Simon Lyndon)? haha

willibutler's picture
willibutler's picture
willibutler Tuesday, 18 Jan 2022 at 9:25pm

It’s sound like the guy from the podcast gypsy tales(jase macalpine)

Blowin's picture
Blowin's picture
Blowin Tuesday, 18 Jan 2022 at 2:20pm

Jules can help me out by letting me know what I should do with the $100K of Hurley outfits he convinced me to buy.

Blowin's picture
Blowin's picture
Blowin Tuesday, 18 Jan 2022 at 2:33pm

Serious suggestion…..make swimming caps for balding surfers cool and available.

The peaked hats , the bucket hats and the sperm suit Hawaiian hooded rashie are farked and my emerging devon patch is getting absolutely roasted this summer.

Keep it simple bloke. Normal , everyday swimming caps. Maybe a tag to tie onto a T Shirt or a clubbie style neck fastener if crew want to upgrade.

Buy them in China for $0.03 per unit and flog then for $15.

Wait ….you’re from Noosa hey? You’ll ask $30 minimum.

Whatever. Just get me a surf cap and I’ll buy it.

I’d do it myself but……lazy!

savanova's picture
savanova's picture
savanova Tuesday, 18 Jan 2022 at 3:07pm

For a limited time only buy 2 and get the awesome "Never Loose Your Oakley Surf Sunnies Turtle Neck Strap" free.

Da human fish's picture
Da human fish's picture
Da human fish Wednesday, 19 Jan 2022 at 8:38am

Hey Blowin,
Like a latex/silicone swimming cap ?

Blowin's picture
Blowin's picture
Blowin Wednesday, 19 Jan 2022 at 8:52am

Yep. Surely they’d stay on? The brim on surf hats are unnecessary and a liability. They block your vision, are a nightmare to duckdive and considering that I’ve surfed for four decades without needing a brim , they’re superfluous. Give me something streamlined and sun protective for the potential solar panel and I’ll be stoked.

I keep threatening to get a swimming cap but my missus reckons I’ll look like weirdo. I reckon she’ll have to learn to live with being seen with a weirdo.

Helmets make you look like a fucken Lego figure but their functionality gets them over the line. Time to start the swimming cap movement.

It seems like 80% of surfers are bald these days.

My idea but you’re free to have it if you send me one or two a year via Swellnet.

Good luck and hurry up!

Pops's picture
Pops's picture
Pops Wednesday, 19 Jan 2022 at 9:29am

If you're serious about wanting to protect the bald spot, O&E do a long sleeve rashie with a hood. Seen a few guys wear them in the tropics.
Add a bucket hat and some Gerry Lopez goggles & you've completed the look...

freeride76's picture
freeride76's picture
freeride76 Wednesday, 19 Jan 2022 at 10:27am

love my long sleeved hooded rashie.

fold the hood back if you get caught inside and need to do some serious duck diving.

easy.

mugofsunshine's picture
mugofsunshine's picture
mugofsunshine Friday, 21 Jan 2022 at 9:22am

I'm a fan, I knock mine back when i spin for a wave after a couple of suddenly blindfolded moments though

Da human fish's picture
Da human fish's picture
Da human fish Tuesday, 25 Jan 2022 at 9:57am

I've recently made these surf hats - https://torquay-adventure.myshopify.com/

The brim isn't very wide but still provides some sun protection. I have surfed them 4ft + and no issue with duck diving/blocking my vision

brandonrooney14's picture
brandonrooney14's picture
brandonrooney14 Tuesday, 18 Jan 2022 at 2:37pm

'Rivvia' also sounds like your generic "7 boutique sky homes with views to Coolangatta from only $6.3million"

Surfalot67's picture
Surfalot67's picture
Surfalot67 Tuesday, 18 Jan 2022 at 2:50pm

Bahahaha!! Gold comment

Roadkill's picture
Roadkill's picture
Roadkill Tuesday, 18 Jan 2022 at 2:39pm

"With Rivvia Projects, I want to do things a little differently. I want to involve you and the rest of the community in the decisions that craft the brand and the garments that we make"

Marketing wank speak and nothing new

brandonrooney14's picture
brandonrooney14's picture
brandonrooney14 Wednesday, 19 Jan 2022 at 7:30am

"I want to bridge the gap between property development merchandise and surf."

dandandan's picture
dandandan's picture
dandandan Thursday, 20 Jan 2022 at 11:41am

This killed me haha.

simsurf's picture
simsurf's picture
simsurf Tuesday, 18 Jan 2022 at 3:00pm

More shit to fill up landfill.

Vic Local's picture
Vic Local's picture
Vic Local Tuesday, 18 Jan 2022 at 3:06pm

"say it can be classified general active wear."
And that is one very competitive market.
The last thing surfing needs is another brand that creates a back story and slaps logos on expensive generic t shirts. Those companies pour serious bucks into marketing and general bullshit, and have a shelf life of about 5 years. They may have a little short term success, but the kids are fickle consumers and will happily shift the allegiances to the next big "it" brand.
Hopefully JW's Rivvia creates genuine technical gear. If he thinks mountain bikers and golfers are going to spend 5 hours playing in fashionable yet uncomfortable clothing, he's going to piss away plenty of cash.

stunet's picture
stunet's picture
stunet Tuesday, 18 Jan 2022 at 3:23pm

I don't have strong feelings one way or another on surfers starting their own label. I guess if pressed, I'd say good on 'em.

What's more fascinating is how surfing - at least how it's presented in the marketplace - is slipping yet further down the totem pole of desired activities.

Time was when surf labels rushed to tell you their core history - 'Since '69', 'Since 1972' etc - or their core credentials - 'All we do is surf', 'Surfing is our religion' - yet over the last, say, decade and a half, surfing (read: surfwear) isn't fashionable enough to hold its own.

I may be wrong, but I reckon it was Depactus who first extended 'surf' to also include fishing and diving - and the venture still failed. Since then Salty Crew and Mad Hueys expanded into clothes for surfing, fishing, and drinking beer from shoes, Former make surf and skate wear, and now Rivvia Project make a surf, mtb, MX, golf, melange.

Never has surfing been more popular, yet never has surf fashion been more unsure of itself.

mugofsunshine's picture
mugofsunshine's picture
mugofsunshine Tuesday, 18 Jan 2022 at 3:48pm

Ever since OP, Hang Ten, then the rest started showing up in department stores surfers have lost trust in 'their' brands; And I think this is why the new 'for surfers by surfers' brands are so short lived and never build a legacy. They start off all, "Hey check out our low key, for the planet, limited edition, hand sewn by those same people you left your board with on your last OS trip", with catchy think tank names like Rythm and T.C.S.S and the following year they're 88% off on Surfstitch or BOGOF on the racks in Sideways. It's all about a quick buck these days

Tick's picture
Tick's picture
Tick Tuesday, 18 Jan 2022 at 7:07pm

Rhythm helps your toes happily move.

And yes, I agree.

OHBILLY's picture
OHBILLY's picture
OHBILLY Thursday, 20 Jan 2022 at 12:35pm

Fully agree! The 'selling-out' of brands has really left a bitter taste in the mouths of surfers. I don't disagree with it though, I imagine if I was in the position to flog off my company for a premium I'd be thinking about how happy my life would be on my new boat with an endless supply of surfboards.
There's many angles coming that include 'eco-friendly, 'hand-made', 'limited edition' etc. etc. Why is no one doing the reverse? Making high-quality shit, without releasing a new version each year? do it every 2 years. Don't give people a reason to throw their equipment out because they're buying into the dream of using the latest gear. I hope I'm making sense here. Probably not, that's ok.

thermalben's picture
thermalben's picture
thermalben Friday, 21 Jan 2022 at 8:44am

"Why is no one doing the reverse? Making high-quality shit, without releasing a new version each year?"

Erm, there are quite a few companies out there doing this.

Solitude's picture
Solitude's picture
Solitude Friday, 21 Jan 2022 at 9:04am

BILLY - Patagonia. Lifetime warranty on all their gear. Don’t really change their gear too much

mugofsunshine's picture
mugofsunshine's picture
mugofsunshine Friday, 21 Jan 2022 at 9:17am

Agree. I know it's deeper than just marketing alone but it seems cheap and quick are what has been levelled at us and by and large we've bought into it. It's all happened so quick (my lifetime) but I have hope that nextgen's will slow it and turn it around. Surfing alone would make a good case study. We buy throw away boards from outlet stores for peanuts but also buy throw away boards from big brands for big bucks (must haves) not to mention rotomolded fins for two hundred bucks over hand foiled fins for a hundred. Urghhh rabbit hole hashtagNotAllSurfers

OHBILLY's picture
OHBILLY's picture
OHBILLY Monday, 24 Jan 2022 at 2:37pm

Please, I am all ears! *note: I am not being sarcastic about this.

Solitude's picture
Solitude's picture
Solitude Tuesday, 18 Jan 2022 at 3:26pm

I'll be right. Cheers anyway.

velocityjohnno's picture
velocityjohnno's picture
velocityjohnno Tuesday, 18 Jan 2022 at 3:31pm

You need to be an Ideas Man to make it in the world of sports apparel. You need to have the boldness to tackle the next big trend head on.

Who will be the first to mix surfwear and adult entertainment paraphernalia? Behold, the trend is growing in other sports:

https://dknation.draftkings.com/2022/1/15/22886053/bills-fans-throw-dild...

savanova's picture
savanova's picture
savanova Tuesday, 18 Jan 2022 at 3:32pm

Nike 3.0

Blowin's picture
Blowin's picture
Blowin Tuesday, 18 Jan 2022 at 3:40pm

Surf clothing is dead.

Branding which lets everyone know you’re a savvy property investor, always snapping up opportunities purchased on leveraged equity , is the next big thing in town.

Ray White limited edition polo shirts with popped collars is the real head turner as you’re enjoying an ice cream whilst strolling through a small beach town on your visit from the Big Smoke….knowledgeable eye on the Real Estate agent’s window display as you pass of course.

Let the provincial hicks know you’re a Playya who rolls with the Big Boys with your Real Estate.com labeled distressed denim jeans.

freeride76's picture
freeride76's picture
freeride76 Tuesday, 18 Jan 2022 at 3:44pm

From the website: We want you to come with us, so we’re here to give you permission...The permission to play. The license to get out there and go. It’s freedom in motion...or as we like to call it, “Active Discovery”.

Active Discovery?

Sounds like a primary school mission statement.

mugofsunshine's picture
mugofsunshine's picture
mugofsunshine Tuesday, 18 Jan 2022 at 4:03pm

And this is why I can't figure out why. I mean that's blatantly rubbish but they'll push on regardless

Pops's picture
Pops's picture
Pops Wednesday, 19 Jan 2022 at 9:30am

I really hope that's a pisstake...

waxyfeet's picture
waxyfeet's picture
waxyfeet Thursday, 20 Jan 2022 at 9:36am

Marketing agency speak.

Indecipherably gobbledygook

mugofsunshine's picture
mugofsunshine's picture
mugofsunshine Tuesday, 18 Jan 2022 at 4:01pm

I still don't quite understand why...
Assuming he's done alright for himself and doesn't have to worry too much about a retirement fund... Why not just open a local produce store, employ a mix of Groms and retirees and sell coffees for $6 a pop Do you think he really sees a gap in active wear market or does he actually have to something with his stash for accounting reasons?

Crab Nebula's picture
Crab Nebula's picture
Crab Nebula Tuesday, 18 Jan 2022 at 5:16pm

Surfers rip-off the ATO (and taxpayer) to finance their endless summer! Haha. Perhaps a bit cynical and I dont know JW (I am sure he's good bloke), but I am sure he is just like everyone else out there trying to make a buck and consume as much as possible in pre-tax dollars. Cant bury wetsuits, boardies, travel (promotional work and market research) and all other related special interest items in a coffee shop ledger. Haha

lostdoggy's picture
lostdoggy's picture
lostdoggy Tuesday, 18 Jan 2022 at 4:13pm

Jules is probably a great guy but doesn't have a personality that sells imo.

memlasurf's picture
memlasurf's picture
memlasurf Tuesday, 18 Jan 2022 at 5:15pm

Hmmm more landfill nothing new and all marketing bullshit. To add to Stu's comment what is surf clothing? Do we need it? Most of the hard core lads on the MP are tradies so that is what they wear- tradie gear (FXR is owned by Globe) 5 days a week. I surf but I don't wear any, of very little, surf brand clothing rather what suits the occasion.

sean killen's picture
sean killen's picture
sean killen Tuesday, 18 Jan 2022 at 5:57pm

I’m a bit old fashion.. I’ll stick with the old 3 bulls quicksilver rip curl billabong.. loved the comment : sounds like a real estate project..

mickseq's picture
mickseq's picture
mickseq Tuesday, 18 Jan 2022 at 6:00pm

My guess is that he has very little to do with it, in fact it probably wasn't even his idea, someone else's, Someone with rich industry experience and a credible contact list, they just pitched the idea to him in an office in Sydney somewhere. Someone that has been close for a few years and probably some trust involved, has contacts in global marketing for sportswear, access to cheap capital or angel investors and a savvy design and sales team. All he had to do was sign here here and here, oh and by the way we need you to do a voice over, we'll send you your dividend cheque's in a few months.

Shaun Hanson's picture
Shaun Hanson's picture
Shaun Hanson Tuesday, 18 Jan 2022 at 6:16pm

Fuk if they sell clothes that makes ya gut flatter ya back straighter and your pop up quicker ill buy some ...otherwise ill stick to vinnies ...

russell.brien's picture
russell.brien's picture
russell.brien Tuesday, 18 Jan 2022 at 7:05pm

Yep me to

wax-on-danielson's picture
wax-on-danielson's picture
wax-on-danielson Tuesday, 18 Jan 2022 at 6:51pm

These guys might think, I made these companies so much money through my sponsorship. But maybe it is actually the other way around. They were basically just salaried models. These major clothing companies would be successful regardless and it goes a lot deeper than who they pay to model the clothes. The modelling is probably the most superficial part of the whole process and it’s all the other sweatshop third-world dog eat dog hidden bullshit that actually turns a consistent profit in this industry. If you made enough money being a pro surfer to not have to worry about working, why blow your bread on a risky venture in a fucked industry like fashion. Probably less risk starting up a cafe during Covid.

lostdoggy's picture
lostdoggy's picture
lostdoggy Tuesday, 18 Jan 2022 at 6:58pm

How’s that kid who tried to start his own brand on the forums on here a while back’s tshirt sales going?

Think he called it peak even though it was already a surf brand.

udo's picture
udo's picture
udo Tuesday, 18 Jan 2022 at 7:09pm

Heaving ?

lostdoggy's picture
lostdoggy's picture
lostdoggy Tuesday, 18 Jan 2022 at 7:16pm

Yeh, that was it, haha

sypkan's picture
sypkan's picture
sypkan Tuesday, 18 Jan 2022 at 7:56pm

"fair to say it can be classified general active wear."

yoga pants?

he may have just found a niche, if he's sporting them...

Munjo's picture
Munjo's picture
Munjo Tuesday, 18 Jan 2022 at 8:05pm

Fuk, I am demoralised by this. I agree Julian does not have the personality required to sell a brand. But that is what I love about him. I can only hope this is driven by others because that promo reeks of the of the worst Jeep promo I have ever heard.

Tristan Goose's picture
Tristan Goose's picture
Tristan Goose Tuesday, 18 Jan 2022 at 9:52pm

good i've been wanting to go mountain biking at the nearby forest but I've been needing a new t shirt to let me do it

lilas's picture
lilas's picture
lilas Wednesday, 19 Jan 2022 at 5:35am

I thought Mr Wilson would have been above that sort of marketing crap. I was wrong, oh so wrong.
So far your motivational video seems to be making everyone want to vomit Julian. Great job IF that was the mission.

monkeyboy's picture
monkeyboy's picture
monkeyboy Wednesday, 19 Jan 2022 at 8:57am

Most durable item of surf clothing I have is a 5 year old pair of "Piping Hot" thongs from KMart. $15. They were selling "Hot Tuna" too for a while.

Isnt the most successful "surf clothing brand" Hollister ?

Eggman's picture
Eggman's picture
Eggman Wednesday, 19 Jan 2022 at 9:25am

If he's not careful he's gonna dust his super sinking it into what is the equivalent of a boomers post-retirement knick knack/homewares store.

BD's picture
BD's picture
BD Wednesday, 19 Jan 2022 at 1:23pm

Fingers crossed they didn’t model the boardies on him, dude has a massive arse

wallpaper's picture
wallpaper's picture
wallpaper Wednesday, 19 Jan 2022 at 1:31pm

loved the bit where he was reading a book

gm14's picture
gm14's picture
gm14 Wednesday, 19 Jan 2022 at 2:52pm

don't want to call out the great man here, but interesting they decided to show him pounding the pavement *down* one of Newys steepest hills (tyrrell st) but making it look like he was striding out on the flat.

dean maddison's picture
dean maddison's picture
dean maddison Wednesday, 19 Jan 2022 at 5:33pm

I reckon mickseq has it. As long as Julian gets his payments and is immune to responsibility when things go arse up , good on him. Probably still one of the more solid aussie surfers goin round.-------

spiggy topes's picture
spiggy topes's picture
spiggy topes Thursday, 20 Jan 2022 at 9:44am

I hesitate when it comes to commenting but ...
The most successful "near" surfing brand, globally, was design-driven, professionally manufactured and marketed by its non-surfing artists. It was Australia's own 100% Mambo, pursued and proudly worn by grommets to grandads. And their classics are just that, collectables worth serious money for their outrageous fu attitude, brilliant design and robust construction. There was no figurehead before Dare Jennings stepped from the shadows of Jodi Phillis, Reg Mombassa, Bruce Gould, and who can forget Martin Plaza's Blue Hawaii effort? I have a few classics, like Eastern Suburbs icons (Whale Car Wash, Tama House and Dial-A-Dump bins) and a fab reggae-styled T shirt people have tried to buy off my back.
Here was a surf "brand" designed mostly by pro artists and musos, helmed by a former muso, produced during its big boom years by pro manufacturers, the brothers Gazal, and forever giving two fingers to the industry it was a key part of. A clash of careers, ideas, counter instincts and anti-hip, it was the coolest anti-cool since Amco baggies. There is no formula more successful in apparel than utter simplicity, in Mambo's case fantastic graphics, before the hedge funds and desperate-to-be-cool young fogies with too much dough take over. If Julian can keep it pure and simple, he might have a chance in a market full of meh by daring to be different. Too many opinions though may lead to a characterless soup. You can't blame a fella for trying.

stunet's picture
stunet's picture
stunet Thursday, 20 Jan 2022 at 10:52am

Reckon a bio on Dare Jennings would make for fantastic reading. Though he's been incredibly successful it couldn't be a business manual, for while there may be a small number of biz people for whom lightning struck twice, I reckon Dare would be the only one who had it happen while not really trying.

The first flash - Mambo - a side project from Phantom Records, the second an unintended spinoff for his Life of Riley - he was cashed up from Mambo sale - penchant for modified motorbikes and garage hangouts.

Seems his success was from enthusiasm and charisma, more than design and strategy, and I'm not knocking him for that. In fact, it seems the healthiest, and most fun, way to get ahead.

A few years back his sister Kate wrote a brilliant piece in The Monthly about their country upbringing. Maybe she should get the gig..?

PS: Though it was made twenty-something years ago, my MP cutty linen shirt by Mambo, replete with real coconut shell buttons, still gets a guernsey every Christmas Day.

dawnperiscope's picture
dawnperiscope's picture
dawnperiscope Friday, 21 Jan 2022 at 9:18am

Sounds like he mastered inactive discovery

Robo's picture
Robo's picture
Robo Thursday, 20 Jan 2022 at 9:47am

I don't buy clothes anymore with branding all over them, small logo is about it.
Probably his Mrs idea.

nickca's picture
nickca's picture
nickca Thursday, 20 Jan 2022 at 10:37am

H: I guess you can Dere~lick my balls, Cap-i-tan !
DZ: l can Dere-lick my own balls, thank you very much!

Crab Nebula's picture
Crab Nebula's picture
Crab Nebula Thursday, 20 Jan 2022 at 12:53pm

Bahhahaha.

Mr Nobody's picture
Mr Nobody's picture
Mr Nobody Thursday, 20 Jan 2022 at 11:51am

If Julian wants to differentiate his brand from the others out there, he might consider making his clothes "Australian Made". I'd consider throwing some dollars his way if he did that.

All the best,

Mr NB

Vince Neil's picture
Vince Neil's picture
Vince Neil Thursday, 20 Jan 2022 at 11:56am

Rip Curl is perhaps behind Julian's new brand?

stylemaster1970's picture
stylemaster1970's picture
stylemaster1970 Thursday, 20 Jan 2022 at 12:26pm

The "surf industry" stole my culture and all I got was this shitty tee shirt.

david de Figueiredo's picture
david de Figueiredo's picture
david de Figueiredo Thursday, 20 Jan 2022 at 6:23pm

Haha, well said! That's gold!!

Bluedreams's picture
Bluedreams's picture
Bluedreams Friday, 21 Jan 2022 at 7:21am

I think we can all agree that it was a solid decision to pay someone rather than do his own voice over.
On a related note I bought a Florence Marine X hooded rashie the other day. It doesn’t even have a loop to tie it to your boardies, so after a couple on the head it becomes a crop top. I wouldn’t consider wearing it in serious waves. It makes me suspect that that brand is also heavily about quick profit rather than the development of serious, durable and innovative product. Disappointing

freeride76's picture
freeride76's picture
freeride76 Friday, 21 Jan 2022 at 8:48am

Rip Curl hooded rashie has a toggle and cinch at base so doesn't come up in big surf.

I bought two more as back-ups when they went on sale at the end of last summer.

eugene.black's picture
eugene.black's picture
eugene.black Saturday, 22 Jan 2022 at 11:09am

If anyone is going to make 200-300% mark-up on a tee shirt I want it to be Julian

Standingleft's picture
Standingleft's picture
Standingleft Saturday, 22 Jan 2022 at 3:12pm

Hey Jules, if you want to win over some hard core grass roots Swellnet fans, chat with Gra & Macca about a line of Baz Cornell merch. We faarken dare ya

DaWaveslave's picture
DaWaveslave's picture
DaWaveslave Tuesday, 25 Jan 2022 at 6:51pm

Ahh, why not, everyone else has had a crack!