Watch: Never lose hope
Not all searches lead to six foot perfection.
As surfers we understand this truth.
And it's why, in the quest for authenticity, some marketing campaigns occasionally miss the mark. Because surfers themselves miss the mark - though it's not through lack of trying.
Which brings me to this clip, which at ten minutes or so is a longish one. You may not want to put yourself through it, because - spoiler alert! - they don't get great waves. But me, I was enthralled. Loved it! The lengths that Natxo, Aritz, and Kepa go to chasing a once-a-decade swell to an unknown corner of a surf-averse nation. They get close, but no-one will help them complete the mission, they fight authorities and they keep trying.
You understand that inexorable will to surf, surely?
The best line falls to Kepa Acero who speaks philosophically of their misadventure and calls it a "praise to failure".