Watch: Dane Reynolds // Copacetic

Stu Nettle
Swellnet Dispatch

It's time for another product line release at Former, and time for another video release to go with it. Such are the ways of the canny content marketeer.

This clothing line is called Copacetic - def: in excellent order - and the vid is called the same. It features Former founders, designers, and dogsbodies, Dane Reynolds and Craig Anderson.

The vid is only available to watch at the Former site. Click the image below and we'll get you there. 

Comments

offshoreozzie's picture
offshoreozzie's picture
offshoreozzie commented Friday, 20 Jul 2018 at 5:44am

Can't fault the surfing, but this really enforces the idea that all you need is to be famous for people to buy your shit. I'm definitely sliding well outside their target demographic, but the "design" of this "collection" (even with the embrace of low-fi and anti-brand sentiment in the current market) is low quality DIY and execution... it's kind of embarrassing and less than I'd expect from a 1st year design student. Sorry Dane you rip, and I guess will get better, but that stuff is crap.

tango's picture
tango's picture
tango commented Friday, 20 Jul 2018 at 1:13pm

Can we get that 2:56 turn in slo-mo? How the &^%$ does he generate that much speed so easily? I'd need a breather just winding up to try it, let alone pull it off.

Agree with offshore above. Plus lets have less art and more surfin'. What does he surf like in good waves? 99% of the clips with him are in beachy-looking launching pad sectiony stuff. I wanna see him at Jeffreys.

lostdoggy's picture
lostdoggy's picture
lostdoggy commented Friday, 20 Jul 2018 at 1:23pm

Haven't heard the word 'copacetic' since Local H - bound for the floor

Island Bay's picture
Island Bay's picture
Island Bay commented Friday, 20 Jul 2018 at 2:06pm

Let's have more Dane and more surfing and more art!

I get sick and tired of standard surf fare, but have a lot of time for Dane.

Gary G's picture
Gary G's picture
Gary G commented Saturday, 21 Jul 2018 at 10:49pm

Gary loves it when Dane posts clips that show plenty of his backside.

He's got a uniquely powerful bottom

You and me, Gary, ain’t nothing but mammals so let’s do it* like they do it on the aerobics channel

*faceys

Gary G's picture
Gary G's picture
Gary G commented Saturday, 21 Jul 2018 at 10:49pm

Turn

You and me, Gary, ain’t nothing but mammals so let’s do it* like they do it on the aerobics channel

*faceys