The Mad Hueys // The Good Life - video
For decades the surf industry was ruled by the Big Three, yet in recent years the market has been all shook up with a bunch of smaller labels finding success. Amongst them are The Mad Hueys, run by a handful of mates who love surfing and fishing and ain't afraid to make some noise. Their DIY ethos and willingness to put back into the industry - they've run their own QS comp for the last three years - has made them some big fans. Think Shane Dorian, Taj Burrow, Eddie Rothman, and the Emperor of Lang Park, Wally Lewis.
All of the above, and plenty more, feature in the Hueys' new doco, The Good Life. The film chronicles the Hueys' unassuming origin and development into an international label.
Comments
!?!
you forgot to add you need to be lobotomised
Goin' off!!
Doesn't work Guy trust me.......
HOT DUDES?
Oh HOTDOGS I heard you wrong camel my wrong!
Are you really the-camel or are you just impersonating the camel ?
What a story. Made me laugh!
Careful not to sound bitter when commenting... Looks like these guys genuinely are just having a good time. A bit overeager at times but fun to watch. It reminds me of any yearly boys' trip.
Knobs (that's nobs spelt correctly hueys). Qld surfing culture in a kuntshell.
Looks like there just stoked on there business taking off and good on them. As for the Harrington Twins looks like they were just born like that! TOGETHER.
Don't Hate em' coz you ain't em' awesome video!!! Living life to its absolute fullest. Yeeewwwwwww!!!
They did it their way. You haven't.
So say what you want but.....
Dudes are cuttin' sick!!
Hate to say it...
But i actually didn't mind that!
I'm weary of the impression it may have on younger crew as far as being out on boats whilst drinking like an idiot?
They found a niche and others helped them capitalise on it. Although I don't agree with everything they do hats off to them for making it work. There fishing videos show a bunch of mates having fun.
After watching this I can see how they stumbled into success.
https://themadhueys.com/blogs/videos/58641476-hueys-rap
"Jig Jig Whip Bitches Don't Trip"
What a pissa
Love it
Fish or Die!!!
I lasted a full two minutes; found it completely draining and obnoxious. Not trying to sound like a prissy pr!ck (probably succeeding, though), but just not my cup of tea.
ditto
Creating their own destinys , living the lives they love.
Good fun - and that's why we all surf to start with.
They can stick their jet ski -through -the -line -up routine in their arses though.
I think all the big 3 started off exactly the same as these guys - just doing what they love and fell into a business. There just wasn't all the video and social media around then. And I'm sure the older generation thought they (the big 3) were a pain in the arse at the time as well.
Kinda summed up in this article.
https://www.swellnet.com/news/swellnet-dispatch/2016/11/25/mad-men-and-h...
what a load of w anchors.... can't believe people actually buy their merchandise. I guess it makes it easier to spot others of their same kind.
Maaaaaate how good is this........... suckin' the piss mate
Righto Camel, fuck off to India or Iran then if you don't like the way Australians speak or act.
righto blowin, you don't like how camel talks and acts. so fuck off elsewhere then.
Really? a very small loud and ugly minority speak and act like this.
I speak like this.
So does virtually everyone I grew up with.
As much as I'd hate to have these fellas rock up to a quiet beach I was surfing, you've got to admit that they are living life to the full whilst they are able.
Age, responsibilities and society will temper them just as it does to most people . So why not laud the fact that they are having the hell time in the mean time.
Cause let's face it, all the Temperance Society gathered here decrying the Mad Huey's fun seeking would struggle to outfish, outsurf or have as many good memories, mates or even potentially as much money if that's how you value someone's worth .
As to the cultural aspirationalists ( yuppie scum ) writing off Aussies behaving as Aussies.....if you can't rock and roll - don't fucken come !
You're right Blowin. If you wanna make some coin and shift some product, then pumping surfing and the surfing lifestyle will do it for you. From the Beach Boys to Laundry Detergent and back, we've seen it time & time again. I am the first to agree that these guys are not stupid. They know their market, they are playing that market for all it's worth and it will pay dividends.
Blowin I wouldn't be able to surf better than the hueys but if you mean out fish is catch more I have no doubt I would smash them ha ha but Im not a hater.
What style of fishing you into WJ ?
Have enjoyed fly fishing for trout, bait fishing for saltwater species but really enjoy lure fishing in estuaries and offshore.
My neighbour calls everyone mate, including his sons, well that's when he is not calling them lazy little shits or worse. What I now hear over the fence has taken me all the way back to when I was a kid in a ministry of housing estate. Butt ugly. Not saying the Hueys are like this but Aussies behaving as Aussies is equally as broad a generalisation as you will get. Agreed?
I literally just drove the width of Australia and 99 percent of people in 99 percent of towns spoke like this.
Maybe you're confusing the 70 percent of Sydneysiders that are immigrants with Aussies ?
Wilcannia was the most Aussie of all.
Don't doubt it, country people everywhere are mostly the salt of the earth, genuine people genuine mates but no I'm not confusing anything. If you don't think there are any ugly Aussies I'm wasting my time.
Definitely ugly Aussies.
If there was a government bounty on them I'd be a rich man by now.
Maaaate!! How much do Aussies rip? travelling in a pack, suckin piss, rippin shit & generally just garrn oawff is what surfing's all about mate, c'mon dudes, get with the crew!
Camel - let's hear your opinions on Indians then.
Don't forget to mention culturally sanctioned rape and institutionalised classism.
Oops ....that would be racist and ignorant generalisation .
What's the difference ?
its "The-camel" or pseudo camel blowin
Deep breath everybody.
Finding these guys obnoxious is not the same as saying all Aussies are bogan caricatures. It is easy, however, to pull out the old stereotypes when describing them, as they seem to aspire to living up to those stereotypes.
I go to Aussie quite often, have a great time with friendly, positive, cheeky people, and rarely run into anyone as over the top as the MHs.
Just my $0.05 of course.
Indian yobbos behave like any other yobbos
Theres only 1 camel...Love an indian dish, blowie would love to see you trekking through india with a video diary.
Think i saw a hueys pair of sun glasses in a bp servo with jive on the lense?
Im on the salty shoes FTG...
Even though they seem to act like complete wankers, i have to assume it's all just a piss take of the typical Goldie bogan surfers.
Because they are all missing the very important bad Goldie tattoos.
Surf advertorial for/from the B-team?
And is it really 'Bazza McKenzie' territory?
Yeah, nah.
(unless they've got some tee-os and shit with "deck-head" plastered on 'em?)
Anyways, where's the surfing cunts of this calibre? Yew!
yew fuckn unreal.
It's only surfing. Even I can trucking do it. No need to get all puffed-up about it.
What passes for rad surfing in Orstralia is recognised as epilepsy everywhere else.
What a ridiculous comment
This fake imposter sucks camel balls
yep, 'the camell' is a faker, but don't go n hate her..he's just a guy with tits n other foreign bits, and for sure you wouldn't date her.
Finally watched it from end to end and actually enjoyed it quite a lot. Fascinated with Eddie Rothman's commentary too!
I have to say, i kind of enjoyed it too.
Lot of 'owners' in that company. I wonder how they'll fare as mates when and if they start making serious money?
Gyrating Wallys will go crazy for Mad Hueys.
Thanks everyone for the feedback!
I'm glad that some of you have enjoyed it.
We knew that some of you wouldn't like it, but you can't please everyone.
I think it's an interesting story of a brand that was started with no intentions between a group of good mates. They are genuinely stoked with how it has turned out and I'm sure that we'll have many more videos to share of the journey in the future.
shows some self awareness then
Quote : "We knew that some of you wouldn't like it, but you can't please everyone."
Thats correct !
Craike owns the hueys.
You guys are funny...