Rip Curl sign three year contract for WSL Finals

Stu Nettle
Swellnet Dispatch

Overnight, Rip Curl and the WSL announced that Rip Curl will sponsor the inaugural Finals Series at Trestles this year, and also for the following two years.

The signing of the three year contract means that all bar one of this year's ten planned events have naming sponsors. The Surf Ranch Pro now being the only white label contest.

It's the first time since 2014, when the WSL assumed full operation of the Championship Tour, that so many contests have naming sponsors, and harks back to the industry glory days when the 'Big 3' - Rip Curl, Billabong, and Quiksilver - propped up the tour.

If all goes to plan, Rip Curl will have sponsored four of this year's events*, which is the most CT events the company ever has, and ironically they're doing so in a year without their signature event, the Rip Curl Pro at Bells Beach.

Of course, things have changed a lot since those pre-GFC halcyon days, and there's no doubt that Rip Curl scooped the rights at a reduced rate, but the move bodes well for all the stakeholders: sponsor, League, and CT surfers too.

After their 2019 acquisition by Kathmandu, Rip Curl have been conspicuous in staying the course and not deviating from their core roots the way other brands such as Hurley, Billabong, and Quiksilver have. Post-acquisition, Rip Curl's Neil Ridgway told Swellnet that supporting pro surfing "is what surf brands do."

The news also boosts the beleagured World Surf League who, even before COVID hit, had weathered a contraction of sponsorship in the CT. The Rip Curl arrests that slide and perhaps even augurs for a new era on the CT with an overhaul to scheduling and format.

Lastly, the CT surfers will welcome the news as it provides much-needed financial suport for the League, not to mention confidence in the longevity of the circuit so other sponsors may also stake a claim.

Rip Curl will this year sponsor the Newcastle Cup, Narrabeen Classic, Rottnest Search, and the WSL Finals at Trestles.

*It's the most events Rip Curl have ever sponsored, having supported three CT events in 2005/2006.

Comments

Solitude's picture
Solitude's picture
Solitude Tuesday, 2 Mar 2021 at 9:38am

Rip Curl come into money? Certainly bodes well for their up and coming sponsored surfers.

Also 3 'finals series' at Trestles all but guarantees the titles will be won by the fly boys. Won't be a barrel surfed in anger.

ringmaster's picture
ringmaster's picture
ringmaster Tuesday, 2 Mar 2021 at 10:19am

A world tour finals location for 3 years that doesn't provide tube riding opportunities or proper size.

That makes a lotta sense.........

stunet's picture
stunet's picture
stunet Tuesday, 2 Mar 2021 at 10:25am

Nah, it's only locked in at Trestles this year.

Could be anywhere next year and afterwards.

Solitude's picture
Solitude's picture
Solitude Tuesday, 2 Mar 2021 at 10:44am

Ah ok. The title is a bit misleading then.

goofyfoot's picture
goofyfoot's picture
goofyfoot Tuesday, 2 Mar 2021 at 11:48am

Yeah second that. Bit confusing Stu

stunet's picture
stunet's picture
stunet Tuesday, 2 Mar 2021 at 12:04pm

You guys are reading into something that isn't there

 

 

 

 

 

 

 

 

 

 

anymore.

Pops's picture
Pops's picture
Pops Tuesday, 2 Mar 2021 at 12:18pm

"at Trestles this year, and also for the following two years."

Ambiguous, but that phrasing seems to imply "at Trestles this year and also [at Trestles] for the following two years", no?

goofyfoot's picture
goofyfoot's picture
goofyfoot Tuesday, 2 Mar 2021 at 12:26pm

@stu Ha!

freeride76's picture
freeride76's picture
freeride76 Tuesday, 2 Mar 2021 at 10:51am

I reckon. It says Trestles is locked in for 3 years.

stunet's picture
stunet's picture
stunet Tuesday, 2 Mar 2021 at 10:57am

"Who knows, it could be in the Mentawai next year and if nothing else the sponsorship means we get to go!" - Neil Ridgway.

tango's picture
tango's picture
tango Tuesday, 2 Mar 2021 at 9:48pm

Good grief, the last thing the Mentawai needs is a CT event.

dr-surf's picture
dr-surf's picture
dr-surf Tuesday, 2 Mar 2021 at 11:00am

Rip Curl the only Surf Co Liquid enough to Stitch it Up. Trestles? Why Bother?

memlasurf's picture
memlasurf's picture
memlasurf Tuesday, 2 Mar 2021 at 11:42am

Looks like Neil is stokaboked to still have a fun job and I am sure he would be pushing for something a bit more challenging than the soft wall that is trestles. Fun wave....and that is it. For these fellas we need them to cheat death almost as they are that good which is why Pipe was so good at the end of the season.

ojackojacko's picture
ojackojacko's picture
ojackojacko Wednesday, 3 Mar 2021 at 4:00pm

"... and perhaps even augurs for a new era on the CT with an overhaul to scheduling and format."

perhaps could be the twitching nerves of a corpse too