Swellnet's Live Webcast
Snapper Rocks is off and running, and if you’ve surfed the channels you’ll notice it’s free-to-air on both Facebook and the WSL’s website. However, this situation won’t last long.
Earlier this year, when the WSL struck it’s broadcast deal with Facebook, part of the agreement was that the webcast would stay on WSL.com till Facebook’s offering either equalled or exceeded it. When that happens then Facebook will become the only place surfers can watch it for free.
Have you ever watched a webcast on Facebook? Access to the world’s largest market - which is what the WSL is chasing - means there are many, many eyeballs watching and almost as many fingers typing, and the comments fairly fly across the screen. They come at speed, in all languages, and flush with emojis, typos, and outrageous opinions.
Community? Not at that size...
People want to comment and read what others are saying, but here’s the clincher: they only care about those within their ecosystem. What does Zenagain really think about Gabs Medina? Blowin got a take on this on this Carmichael bloke? What about Halibut and anyone who rides a Thruster? And the same goes with online communities at every surf site! We’re all invested, yet the only thing a one-stop webcast will produce is a database of names yelling into a darkened room.
However, with a small amount of dev work the FB webcast can be embedded into existing websites. The WSL can access the world’s largest market but they also be broadcasting directly to existing communities - AKA the core fans. They can still play their own ads and whatnot, and people who aren’t signed up to FB won’t be coerced into handing over their details. Furthermore, if your work blocks Facebook you can still watch the webcast here!
And that's what we've done. Introducing Swellnet's new Form Guide Live Page, where you'll find everything you need on a single page.
We're currently running pages for both Snapper (see link above) and the Noosa Festival of Surfing.
Watch the webcast(s), comment when you want, all without having to navigate away from the live stream.
Way to keep everybody happy, eh?