WSL update: We've got a new beer cafe!

wsl_2c_undine_prohl_17.jpgYes, this update is just a press release but we figured everyone would be interested...maybe.

Design/Build firm Classical Progression, Inc. has just completed the worldwide headquarters for the World Surf League. Located in Santa Monica, the newly renovated, vintage bow-truss warehouse boasts business and creative office space for 50, a fully-equipped professional sound stage for its on-site broadcasting of worldwide competitions, a café with beer on tap, a game room with 24-hour live surf video footage, and an on-site gym complete with his and her locker rooms, all designed in a sophisticated surf vibe. Professional surfers are welcome.

"Classical Progression transformed a non-descript 10,000-square-foot space into a hub for the professional surfing world," says Kevin Cozen, founder of the design/build firm, which is also based in Santa Monica.

Collectors' surfboards, including one used by Duke, the father of modern surfing, lean unassumingly against white gallery walls beneath the original, exposed bow-truss ceilings. Cozen restored the original concrete floors.

Organic, reclaimed materials are used throughout. Indeed, the most eye-catching element is an undulating spine, finished with aged mahogany wine-barrel staves, that meanders through the space. As you follow the wave-like form, you are gently nudged into dedicated environments for filming, editing, socializing, exercising and conducting meetings, along with the essential offices for creative and business departments.

Cozen claims that the wall, the most impressive aspect of the design, was actually his solution to the greatest design challenge. "The entrance was to be located at the inside corner of the building's L-shaped plan, which would have made for a sharp and uncomfortable transition from one side of the building to the other," says Cozen.  "Our solution was to create a three-dimensional curving wall that would manipulate circulation throughout the space, separate public and private areas, and represent the movement of the ocean."

Cozen is known for incorporating soulful, reclaimed materials into his projects, which he believes enhance the character of a space. A vintage bar from the 1920's became the café centerpiece; oversized vintage doors from one of Bob Hope's estates have been repurposed as the game room entrance; and the CEO's sliding entrance door rolls on skateboard wheels.

According to Paul Speaker, CEO of World Surf League, "Classical Progression instantly understood our company's culture and created an inspiring and comfortable environment for us to conduct business and enjoy our days at the office." 

Comments

zenagain's picture
zenagain's picture
zenagain Sunday, 15 Feb 2015 at 10:32am

Swish!

Blowin's picture
Blowin's picture
Blowin Sunday, 15 Feb 2015 at 1:25pm

Why do they need a professional sound stage in Santa Monica ?

PT would have a fat just thinking that surfing finally has it's own HQ .

With the whole overt corporate overtones it would have been more suitably placed in a hollowed out volcano on a remote island with generic henchmen tooing and froing .

At least Paul Speaker will have somewhere organic and faux soulful to stroke his cat and laugh evilly as he plots the destruction of Surfings integrity.

Cut down ! Wrapping Cut ! Locks in for some quick vision !

But it's not as though I'm not watching every event I can.

What beer is on tap you reckon ? I'm calling that with all the ostentatious displays of wealth there is actually hard core cost cutting going on behind closed doors and that tap pumps out warm Fosters Lite that has a stamped expiry date of 1987 that they got for fuck all from some clearance sale.

southey's picture
southey's picture
southey Sunday, 15 Feb 2015 at 1:17pm

Does your PPV subscription get you door entry to the " cafe " !?
I've participated in many similar modern refurbishments like this ,
but usually the companies paying for them are bohemyths with a
monopoly of some sort ......

freerider.'s picture
freerider.'s picture
freerider. Tuesday, 17 Feb 2015 at 8:30pm

If I am not mistaken--good old Dirk Ziff is footing the bill for this--and just about everything else...

paddlepaddleduckrepeat's picture
paddlepaddleduckrepeat's picture
paddlepaddleduc... Monday, 16 Feb 2015 at 6:51am

Generally the less officey a workplace, the bigger the pound of flesh expected. A not so subtle way to blur the line between worklife and the rest of life.

memlasurf's picture
memlasurf's picture
memlasurf Monday, 16 Feb 2015 at 1:57pm

Dead right on that one. Look at the giant Yank companies like Apple and Microsoft. They want to lock their employees up in a campus where they can't react to the outside world. Life is work, work is life. Ahh Nahh.. not in OZ. This looks very Yankydoodle to me.

walter-r-white's picture
walter-r-white's picture
walter-r-white Monday, 16 Feb 2015 at 8:06am

I wonder what Eddie Rothman has to say about this...

johnson's picture
johnson's picture
johnson Monday, 16 Feb 2015 at 4:37pm

Wait, this is satire right?

Or is this actually legit?

rusty-moran's picture
rusty-moran's picture
rusty-moran Monday, 16 Feb 2015 at 7:28pm

Blowin, I love your comments. Cracking up!

"Cut down!" Baahaaha!

freerider.'s picture
freerider.'s picture
freerider. Tuesday, 17 Feb 2015 at 8:35pm

Hey --digs like this don't come cheap--probably some of the most expensive real estate in the LA --South Bay--coastal area--but what the heck--good old Dirk Ziff is still probably paying the tab--so what the heck--might as well go for it--while the Free Ride lasts....

freerider.'s picture
freerider.'s picture
freerider. Tuesday, 17 Feb 2015 at 8:43pm

Yes--and I am sure as Paul Speaker says above --"they created a comfortable inviroment" for him to "enjoy his days at the office"--at Dirk Ziff's expense--pretty sure not a penny is coming out of Speaker's wallet.......