Changing names: ASP World Surf Tour

thermalben's picture
thermalben started the topic in Thursday, 24 Jul 2014 at 12:43pm

Got a press release from the ASP this morning ("Champion Surfers Visit Big Apple to Kick Off U.S. Leg of World Surf Tour"), which had a curious, but subtle tweak to their brand.

It's now the ASP World Surf Tour (not the ASP World Tour).

The ASP is also now "the world surf league", instead of the "sole governing body of professional surfing". 

This got me thinking. Why did they feel the need to include the word 'surf'? Perhaps the ASP needed to distinguish themselves from other non-surf ASP entities around the globe? A quick Google search for “ASP” brought up:

Association of Software Professionals ("Join the ASP and Sell More Software!”)
Microsoft's ASP.NET development community
Australian Society of Periodontology
Australian Society for Parasitology
Appalachia Service Project
American Society of Primatologists
Aboriginal Studies Press
Astronomical Society of the Pacific
American Society of Pharmacognosy
Australian School of Petroleum
Association for Strategic Planning
American Security Project
Association of Support Professionals
Affiliation of Superannuation Practitioners
4Chan’s Alternative Sports

Hmmm. Anyway, the only other notable change is that instead of formerly being:

"dedicated to showcasing the world’s best surfing talent in a variety of progressive formats"

..the ASP is now:

"dedicated to: Bringing the athleticism, drama and adventure of pro surfing to fans worldwide; promoting professional surfers as world-class athletes and; acting as good stewards of the environment both in and out of the water."

thermalben's picture
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thermalben Thursday, 24 Jul 2014 at 1:58pm

And now this! Just been browsing Mumbrella, and came across a new campaign for Samsung.

"Samsung has created a set of seats which move on tracks alongside the pitch as part of its sponsorship of the Wallabies as part of a campaign for its latest range of TVs.”

Cool! So let’s check out the TVC. Looks like a pretty fun (if slightly gimmicky) idea. I think this will be hugely popular with the Rugby audience.

But hang on.. what was that tagline at the end of the TVC?

Samsung SlideLiner. It’s On.

Now, where have I seen that tagline before? 

Blowin's picture
Blowin's picture
Blowin Thursday, 24 Jul 2014 at 2:28pm

Thank fuck they sorted that out . I wasted 2 hours of the J Bay final day squinting at the screen trying to figure out the camera angle before I realised I was watching Tapeworm larvae in a Petri dish streaming live on the Australian Society for Parasitology by mistake.

Strange thing is , I realised after turning over to the surfing that the parasitologists had better commentary .

That's the sign of a nascent bureaucracy though Ben, fiddling at the margins with non essentials like that whilst Pat Parnell continues to describe Parko pulling into a meaty, double overhead , travelling J Bay barrel as " getting another quick cover".

After dealing with some genuine drama in my life recently, it sure feels nice to be whinging about trivialities such as this again. Seriously.

wingnut2443's picture
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wingnut2443 Thursday, 24 Jul 2014 at 2:47pm

Yep, it's all about perspective Blowin ...

and, on that note though, wonder how Occy and Pottz would go as petri dish commentators?

I wonder if they have some market research or what not that says there is some confusion in the main stream about what the ASP actually is? For them to add in the word 'surf' it makes me think there has been some sort if a focus group or media study done ... ???

thermalben's picture
thermalben's picture
thermalben Thursday, 24 Jul 2014 at 2:59pm

wingnut2443 wrote: I wonder if they have some market research or what not that says there is some confusion in the main stream about what the ASP actually is? For them to add in the word 'surf' it makes me think there has been some sort if a focus group or media study done ... ???
Funny thing is that the ASP have recently done some market research that I'm aware of - because they emailed it to everyone on their mailing list.

But it was actually about Samsung, and what users thought about the brand "as a sponsor of the ASP" (which in itself is a little perplexing, just six months into their sponsorship).

It's certainly quite likely that they've done some other market research elsewhere (ie non-surfing audiences) to see if people know what the ASP is and what it does.

southey's picture
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southey Thursday, 24 Jul 2014 at 5:18pm

Actually , I believe the inclusion of " Surf " in the title is to appease their new head honcho a of subdivision of the ASP ; about to be launched ......
ASP World In Training Tour (ASPWITT) .....
40 ripped guys in speedo's , fake tans , surrounded by mirrors .
Mutually praising each other with catch cries of " your fucking Huge " , " you is well ripped " ....

Unfortunately the new guy ( goes by the name Uplift ) was unavailable for comment , due to impending " negotiations " with non believers on gutter tabloid forum/ blog site ' Swellnuts ' .....
Stay posted ..... IT's ONNN !... Steroids ....;-)

mick-free's picture
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mick-free Thursday, 24 Jul 2014 at 6:30pm

Haha Southey!!! BTW you were right about the Indian Ocean too.

ksurf's picture
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ksurf Thursday, 24 Jul 2014 at 6:55pm

For God's sake Southey, don't get him on this thread to!

southey's picture
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southey Thursday, 24 Jul 2014 at 7:35pm

yeah Negative IOD on the way .. locked and loaded ...
KS , sorry . couldn't help myself . don't worry he won't even look at it .

brutus's picture
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brutus Friday, 25 Jul 2014 at 11:10am

The ASP WST...I like it better....but the ASP's main claim to fame is that they have produced a valid World Champion every year...this I hope is still their main focus, can't wait to see Stu's rundown of what the numbers are watching surfing...

I watched you Tube to see the numbers and it was small.....numbers were miniscule.....c'mon Stu fire up and get that article finished!

stunet's picture
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stunet Friday, 25 Jul 2014 at 11:14am

Almost done...

mick-free's picture
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mick-free Friday, 25 Jul 2014 at 4:50pm

southey wrote: yeah Negative IOD on the way .. locked and loaded ....

Sorry totally off topic. By a negative do you mean the Dipole will no longer influencing the systems? So this could be the best run and that will be it for a while.

I don't know much about the Indian Diopole what does it do - is it more to do with Climate regulation. How does it affect surf?