Nought to do with surfing but here's a top article by Annabel Crabb if you're interested: http://www.smh.com.au/opinion/society-and-culture/fickle-clickers-like-a...
If you've ever been amused/perplexed/frustrated at Facebook 'slacktavist' campaigns you might get a kick out of it.
that's why in investment circles it is being referred to as Faceplant, because, and you can include twatter, most ?nearly all? of it is a big pile of useless, often nasty, fuck all.
same as putting up a loaded topic like 'drugs and surfing' in a forum under a different user name, it's a set up, kinda a social media Dorothy Dixer.
Always enjoy Annabel's articles. This one's a cracker.