WSL update: Umbrella sponsor, Pay Per View, and more

Stu Nettle picture
Stu Nettle (stunet)
Swellnet Dispatch

world-surf-league.jpgIt's mid-February 2015, by now you should be used to typing '15 instead of '14, and if you're real diligent you might've even broken the ASP habit. It's WSL now, no ASP, no ZoSea...just WSL.

We're exactly two weeks out from the first event of the 2015 Championship Tour season, the Quiksilver Pro at Snapper Rocks, and the WSL is yet to announce an umbrella sponsor for the year. You may remember this also happened last year; just when it seemed the WSL - then the ASP! - were going it alone, Samsung banners appeared on the site at Snapper Rocks three days before competition began.

Rumours were that Samsung got the gig at basement level price, some even said for free though they also had first right of refusal for 2015. So did they refuse to follow it up? Unfortunately Dave Prodan, WSL media fella, couldn't shine any light on the topic when I asked recently.

"I do not have any new news to share with you today. We will be confirming our major commercial and media partners for 2015 in the near future," said the ever-optimistic Prodan.

The contractors move onto the site at Snapper Rocks next week. The first clues may be revealed there. As for Snapper, the heat draw was released recently. Here 'tis:

Heat 1: Joel Parkinson, Miguel Pupo, Brett Simpson
Heat 2: Michel Bourez, Sebastian Zietz, Ricardo Christie
Heat 3: Kelly Slater, Fred Patacchia, CJ Hobgood
Heat 4: John John Florence, Jadson Andre, Glenn Hall
Heat 5: Mick Fanning, Matt Banting, Wildcard (TBA)
Heat 6: Gabriel Medina, Wiggolly Dantas, Wildcard (TBA)
Heat 7: Jordy Smith, Kai Otton, Jeremy Flores
Heat 8: Adriano de Souza, Filipe Toledo, Dusty Payne
Heat 9: Taj Burrow, Bede Durbidge, Keanu Asing
Heat 10: Josh Kerr, Adrian Buchan, Matt Wilkinson
Heat 11: Kolohe Andino, Julian Wilson, Italo Ferreira
Heat 12: Owen Wright, Nat Young, Adam Melling

The wilcards are yet to be announced. One will go to the winner of the Trials, the other to a Quiksilver rider (Dane Reynolds? ).

This week talk of Pay Per View (PPV) was raised on the back of an 18-month-old article run on Tracks' website. Nothing new was added to the topic so it can be put down to pre-season banter. Fact is it's too late for the WSL to introduce PPV this year and they won't introduce it mid-season.

Last month I asked Prodan about the possibility of PPV, his reply was emphatic. "We don’t have any plans to change our business model. The present model is open access to the world’s best surfing."

It would be the height of rudeness to compare Prodan's response to a politician's promise, but the WSL's business model is contingent upon advertising dollars. Putting the umbrella sponsor aside for the moment, the event sponsors have actually contracted from 2014 to 2015. While last year there were two white label events - Fiji and J'Bay - this year Rio is added to that list. It's no longer the Billabong Rio Pro.

As was highlighted in Swellnet's three part series, 'The ASP: It's on but who's watching?', the WSL's current business model is being tested by low viewer numbers. Pay Per View must be a consideration though it couldn't possibly be taken seriously two weeks out from the first contest.

On the topic of sponsorship, the schedule for the Qualifying Series (QS) makes for interesting reading. At present 22 of 35 events are earmarked as 'tentative'. It's not an unusual scenario Prodan assures me.

"Historically, the QS events remain tentative for longer on the schedule as various components - permits, sponsors, licensing, etcetera - take longer to line up. It's a process that we're looking to refine in the coming years and the process is marginally better than it has been in the past."

A plausible explanation, no doubt, though the QS grunts might be harder to satisfy. The season has begun, schedules and flights need to be booked, and the first significant 'tentative' is in May - the Quiksilver Saquarema Pro. The Saquarema Pro has a 10,000 rating - another change the ASP...sorry, the WSL has imposed - which is the highest rating, equivalent to the old Prime events.

Stay tuned for more news.

Comments

rat-race's picture
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rat-race Friday, 13 Feb 2015 at 9:34am

PPV? I'd pay.
But, how much would you have to charge to float the industry? Also, surely the Brazo's and Indo's wouldn't be asked to pay as much as the Aussies and Yanks.
From the outside looking in (through the web), there seems to be plenty of fluffers and hangers on. People living the dream, which as swellnet paints it, is what this industry is looking more like every day...
"The Dream Tour"...
Who knows? (someone does im sure)

Anyway, I'd pay.

pvfloripa's picture
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pvfloripa Tuesday, 17 Feb 2015 at 12:07pm

"surely the Brazo's … wouldn't be asked to pay as much as the Aussies and Yanks."
My friend, it's tough, but if you only knew that cable TV, mobile phone plans, Internet, and pretty much everything else related in much more expensive in Brazil than AU or US. Not to mention fuel, cars, clothing, etc. The only thing that's really cheaper in Brazil is housing and aubergines and the likes, unfortunately. Go figure...

rat-race's picture
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rat-race Tuesday, 17 Feb 2015 at 2:38pm

Yeah mate. That is my point.
WSL would charge say $100 USD to the "western world" and the rest would be charged less depending on your country and avg income. So, Brazil $25 USD, Afghanistan $1.20 USD. (just at a guess)

wildenstein8's picture
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wildenstein8 Friday, 13 Feb 2015 at 10:25am

If Samsung were returning you'd think they'd announce it after the Pipe Masters? It's what other sports do with returning sponsors.

Pay per view? I'd pay too......just not very much.

zenagain's picture
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zenagain Friday, 13 Feb 2015 at 10:31am

I'd probably pay too. I love watching the pro comps. Commentary is a bit hit and miss but the surfing is amazing.

J-Bay, Chopes were insane last year.

memlasurf's picture
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memlasurf Friday, 13 Feb 2015 at 2:13pm

Zen check MR's comments on his instagram re' Mick winning the event. Interesting take on it from a 4 time world champ. I would pay too if they piss those commentators off and guarantee the feed. Those were two epic contests easy worth the entry fee. As for Rio........

thermalben's picture
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thermalben Friday, 13 Feb 2015 at 10:35am

I think we need some boundaries around "what would you pay". As I mentioned in the comments of Stu's other article:

"AFL does have a live webcast but it's restricted to mobile devices, and only for paid subscribers at $5 per week - that's $260 per YEAR to be able to watch live footy on your phone."

I wouldn't pay $260 per year to watch the WSL.

However, as a regular viewer of their events I reckon I could justify forking out $80-$100 year for the CT events. I don't think there'd be anywhere near as much demand for the QS events so there's probably no merit in adding them into the subscription package (they're more of a 'nice to have', rather than a 'need to have'). So that's a funky part of the business model they'd have to work out (along with the Junior, Longboarders, Speciality etc - who pays for those webcasts? Which business model funds them?).

And I don't know if they'd need to package the CT events with any extra features either (like some other sports do, with backstage/behind the scenes stuff) - just a reliable webcast with multiple cameras and a quality replay system, where the guy operating the switcher doesn't accidentally insert ads just as someone's taking off on a set wave. That'd be enough for me to hand over my credit card details.

bondisteve's picture
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bondisteve Wednesday, 18 Feb 2015 at 5:09pm

thermalben just saw the starting bid for TV rights for the AFL due the end of this year. Channel Seven will have to get better than $1.5 billion.....Channel Ten rumoured to be in the mix.....wait for it through the owners of Disney and ...can you believe it....The Discovery Channael.
Where does this put the WSL?
Americans love AFL but not WSL perhaps?
This blog has legs eh?

dewhurst's picture
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dewhurst Friday, 13 Feb 2015 at 10:37am

I've got a lot of friends, some of them are pretty rich. One of them would pay, and the rest of us would watch it at his house.

gillos's picture
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gillos Monday, 16 Feb 2015 at 8:20am

So your mate would have you all over sporadically for the waiting period? I have paid before for things like UFC but you're guaranteed to get what you pay for when you're supposed to get it. I wouldn't pay if I had to get up in the middle of the night or I had to be at work. You could I suppose access the content "replays" during the period but you would think they'd be on YouTube before you knew it. I think if it went to PPV the viewers wouldn't make it worth their while plus the backlash would be tremendous.

fitzroy-21's picture
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fitzroy-21 Friday, 13 Feb 2015 at 10:42am

Would you have to pay for the whole year or could you select events? I personally would only watch a few and that would also depend on the forcast for that location ie Fiji, Chopes, Pipe.

thermalben's picture
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thermalben Friday, 13 Feb 2015 at 10:49am

We're all wildy speculating here (as there is no proposed PPV on the table) however it'd be fair to assume the WSL would treat this business model like everyone else (including Swellnet) does: incentivise people to purchase the annual option, by way of free products, vouchers, discounts etc. And then disproportionally increase the cost of the shorter-length subs (i.e. allow single-event purchases, but price it such that its way more cost effective to buy an annual subscription).

fitzroy-21's picture
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fitzroy-21 Friday, 13 Feb 2015 at 12:03pm

Totally understandable and expected, but I'm only going to really be interested in watching the 3 outlined above (out of 10 or 12 comps?) , may be a couple of others, and that is only if the forecast is good, otherwise i'll wait for highlights etc. So as long as its not ridiculously priced, i'll probably only tune into (pay) those events. At the moment, I only really tune in for a few minutes for a cursory look at most events and if I have the time, and it's perfect, will sit and watch a whole day/event. Lets face it, I for one wouldn't watch Rio for example, not even for a look. So it would come down to the economics of it for me.

I guess, all in all, it would be a risky move if they were to consider it. IMO viewer numbers would plummet. I'm sure i'm not the only one.

gillos's picture
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gillos Monday, 16 Feb 2015 at 8:21am

Very true, you'd think nobody would pay for Rio or Margeret River.

rat-race's picture
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rat-race Friday, 13 Feb 2015 at 11:12am

I already got Fox so I guess I am already paying...? Only $50 a month and I get all sports on my Ipad and TV.
It's a much more reliable way to watch the CT surf comps. The only thing that is missing is the "scoreboard" that you get on the webcast.

thermalben's picture
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thermalben Friday, 13 Feb 2015 at 11:30am

Kinda. But the issue for the WSL is that out of the $50/month you're paying to Foxtel, only a tiny fraction of that would be apportioned to surfing events (just count up how many sporting events are available across the six Fox Sports platforms). Let's assume it's $1/month (although it may be a lot less than that), which would be $12/year. Or about $1 per WSL event.

So, the WSL would have to decide whether the licensing fees they receive from Foxtel for their events (who knows how much they're getting for that) are worth more than what they'd receive if all Foxtel subscribers were forced to pay for web-only access, directly to WSL. Because they'd certainly generate a heck of a lot more money per user, by pushing everyone to their own in-house PPV model.

But at the same time, they are also at the risk of only a smaller percentage of users making the transition from TV broadcast to online webcast. And, they also risk cutting ties with (arguably) the only TV broadcaster who might be willing to license all of their their live feeds.

zenagain's picture
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zenagain Friday, 13 Feb 2015 at 11:16am

$80-$100 a year is not a big ask for quality webcasts.

That would be my ceiling. Anymore and I'd probably have to weigh up the cost benefit.

Also, I'd expect my WSL leggie in the mail pronto;)

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roubydouby Friday, 13 Feb 2015 at 11:38am

If they did switch to PPV, it would severely limit their ability to draw in non-endemic sponsers - assuming they couldn't cover costs with PPV.

blindboy's picture
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blindboy Friday, 13 Feb 2015 at 11:41am

If the product was live I would not pay to watch it as it usually contains long periods of inaction. I would consider a decent highlights package for say $10 an event.

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surfingbymyself Friday, 13 Feb 2015 at 11:50am

PPV would reduce my tolerance for the current commentary team. And with timezones how they are, I watched most of last years comps 'multi-tasking' while at work, so like bb, I'd probably end up paying for highlights/heat review access rather than live.

freeride76's picture
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freeride76 Friday, 13 Feb 2015 at 11:55am

This operation has more and more of a whiff of flying by the skin of their pants every day.
They're making it up as they go along.

I certainly wouldn't pay under the current format. Way, way, way too much dead time and boring heats. Also, they have deliberately dumbed it down and made it vanilla to appeal to mainstream American audiences. They would have to reverse that trend and appeal to the hard core surf fan before I would support it.

If they got serious and cut the Tour to a genuine Elite top 16 and held events over one or two days I'd consider it.

Fucked if i'd give my hard earned to watch a day of Rnd 2 heats between the back markers commentated by a bunch of nasally hype merchants trying to spit polish a turd.

memlasurf's picture
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memlasurf Friday, 13 Feb 2015 at 2:18pm

Freeride that was a beautiful turn of verse.

johnson's picture
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johnson Friday, 13 Feb 2015 at 12:16pm

I'd only ever pay if they start running the events more efficiently. I'm not letting a single penny of my money go towards paying for a luxurious boardroom table, year-long travel expenses for the WSL Execs (this is 2015, you still can run the show without actually going to the events), fancy catering for all the hanger-on industry bros in the VIP tent, social events or parties (or any alcohol at all for anyone - excluding 1 bottle of cheap champagne for the winners podium), RED Epics for the highlight reels (seriously, I'm watching it at 360p most of the time, or max 720p - 4K Raw is not necessary), individual lockers, duplicated individual jerseys (There's only 32 guys and with no brothers/twins currently on tour, how hard is it to tell them apart without having to read their jersey?) or other obsolete crap that the WSL is trying to sell to us as part of the 'professionalisation' of surfing. It's utter bollocks and is only there to help a chosen few industry bros feel more important than they are.

Trim the fat and I might pay a few dollars per event - though if they heeded this advice they probably wouldn't need to go the cash-grab PPV route anyway.

Jonathan Halloran's picture
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Jonathan Halloran Friday, 13 Feb 2015 at 12:20pm

I worry that PPV will limit the audience severely. Who, apart from surfers, of which there aren't many in the world, would pay to watch surfing? Maybe the odd snowboarder? WSL is a fledgling, has a crap name that implies that it is an institution for female sporstspeople (as in WNBA, WNBL) and hasn't even got a product. They should be discussing marketing, not accounting!

ACB__'s picture
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ACB__ Friday, 13 Feb 2015 at 12:34pm

beat me to it.

ACB__'s picture
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ACB__ Friday, 13 Feb 2015 at 12:33pm

Being brutally honest, surfing is unfortunately boring as fuck to non-surfers. Have you ever tried to show your non-surfing pals footage of teahupoo highlights or pipe off its head? they're interested for about the first 30 seconds and then get bored, or ask "if you've ever been dunked''......

I very highly doubt that a non surfer could sit through a 30 min heat (of which maybe 5 mins of surfing actually occurs) for free let alone paying. Much in the same way I cant sit through more than 10 minutes of NFL (of which 2 minutes is played) without wanting to throw my telly off the balcony.

Now with my understanding of WLS trying to market surfing and make it more attractive and Americanized is to build revenue. They would need to get a much bigger following before they could even consider adding components of exclusivity.

PS. I know the PPV is a hypothetical discussion.

yocal's picture
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yocal Thursday, 26 Feb 2015 at 10:58am
ACB__ wrote:

Have you ever tried to show your non-surfing pals footage of teahupoo highlights or pipe off its head? they're interested for about the first 30 seconds and then get bored, or ask "if you've ever been dunked''......

Ahahahaha, "can you go through the water tunnel like that?"

ACB__'s picture
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ACB__ Thursday, 26 Feb 2015 at 11:00am

"aren't you scared of sharks?"

simba's picture
simba's picture
simba Friday, 13 Feb 2015 at 12:50pm

And what about the girls,would you pay to watch that.Certain venues and i know some of the girls are ripping but would you pay for it.?

atticus's picture
atticus's picture
atticus Friday, 13 Feb 2015 at 1:12pm

It won't happen. As soon as they put up a paywall the viewer numbers will drop, as they have for every newspaper, website, and sport that's done likewise. Where will that leave the event and presenting sponsors?

Paying premium dollar advertising to a tiny audience, that's where.

bondisteve's picture
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bondisteve Friday, 13 Feb 2015 at 1:35pm

Only way this thing is gunna fly in todays economic reality is by subscription. The oil crisis alone is enough to scare the pants of any self respecting business person. $30 per barrel oil equals global recession. Dig deep boys if ya love your WSL.

mickj's picture
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mickj Friday, 13 Feb 2015 at 4:12pm

Completely off topic here but whilst lower oil prices are bad for oil producers and oil services (obviously), it's near unamimously agreed that they have a net positive impact on most economies (clearly if you're Venezuela then it's tidak bagus) because of the flow on effect of reduced energy prices.

Sure business likes stability and a quick/rapid movement in any input will raise some eyebrows internally, but on the whole this has been a welcome change.

Back to the main topic, I also subscribe to Foxtel so I already pay for the privilege of watching live surfing but I otherwise agree with everyone else - pay per view will torch what's already a pretty skinny online audience I think.

bondisteve's picture
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bondisteve Saturday, 14 Feb 2015 at 12:39pm

Micky J. Just before I confirm my Venezuelan Nationality maybe you could pass your all knowing eyes over this article in the Courier Mail confirming HUNDREDS of JOB LOSSES in QUEENSLAND due to the drop in the price of oil.
http://www.couriermail.com.au/business/hundreds-of-queensland-jobs-slash....... Off to Venezuela...C Ya!

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mickj Saturday, 14 Feb 2015 at 5:34pm

For a start I'm pretty sure I agreed that it's bad for oil producers and the companies that service them, so we have no argument there.

But

Read beyond those headlines to the rest of the economy however, whereby energy is an input cost (often a high one), and the impact is both opposite and generally larger (in terms of a multiplier effect). Don't need to believe me mate, take a look for yourself - lots out there on this.

Cheers.

bondisteve's picture
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bondisteve Wednesday, 18 Feb 2015 at 10:20am

Just another one from "what's out there" Micky.
NEW YORK (MarketWatch) -- Warren Buffett's Berkshire Hathaway BRK.B, +0.56% BRK.A, +0.33% disclosed in a regulatory filing that it sold off its entire stake in Exxon Mobil XOM, -0.44%
The entire stack...from the biggest investment house in the world. Run by Warren Buffett.
I'm sure potential investors in the WSL are ready to throw their all, including their undies into this thing.
Dig deep for your WSL.

bondisteve's picture
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bondisteve Tuesday, 17 Feb 2015 at 10:21pm

Ahh....Micky. Just another note from the "plenty" that's out there.
"The dive in the world oil prices, which has occurred over the past five months, was likely to push the US economy into deflation around the middle of the year, which could prompt a delay in anticipated rises to US interest rates from mid-2015 into 2016, Queensland Investment Corporation said."
This is really going to open wallets in the pay per view WSL. Off topic...don't think so.
Dig deep for your WSL.

bondisteve's picture
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bondisteve Wednesday, 18 Feb 2015 at 10:48am

Hey Mikey!
Guess what! There's more!
Kerry Stokes' Seven West Media has tumbled to a $993 million net loss after tax after writing down the value of its television, magazines and newspaper goodwill and other assets by $1.06 billion citing concerns about future growth based on the subdued television advertising market.
Advertising market loss from a commodities magnate!
Completely off topic.
My fat arse.
Dig deep for your WSL.

mickj's picture
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mickj Thursday, 19 Feb 2015 at 1:47pm

OK so to rehash:

- You've sent me stories about how Santos (an oil and gas company) are laying people off and how Buffet has sold out of an energy investment (Exxon). Both entirely consistent with my earlier point, that I agree with you that lower oil prices are clearly bad for energy producers (so ... what's your point?)

- And then you've had a crack at potential deflation in the US ... the very same US that's leading OECD, IMF and World Bank GDP growth forecasts for developed nation this year, and has seen unemployment fall to 5.6% (vs. 6.3% here). And to kill off one point early, this isn't just a participation rate effect, 2014 was the best year for job creation in the US since 1999. Finally, you can read the FOMC minutes (i.e. the source data) for Jan 2015 online and yes they refer to lower than expected inflationary pressures (maybe just sub 2%) but they expect to return to on or around that 2% target soon.

- Point on the US is that its a deeply diverse economy and clearly yes Exxon and their ilk will suffer but manufacturers gain. Net net, this will be a great year for the US (see USD strength).

- As for Stokes, his advertising revenues are entirely Australian focused and we have a very different set of pressures. On the oil price, we're not a huge exporter of oil but we will be of LNG (potentially the world's largest) - and to the extent that West Texas / Brent acts as the benchmark for all energy supplies that's not great for locally exposed energy producers. Offset of course by the very long term supply contracts (with price floors) that are often negotiated upfront as a pre-requisite to financing projects like Wheatstone or Icthys. So they're not selling into the spot market at that level of production. Weaker coal and iron prices (combined with high capex and opex costs) are much more impactful to Australian export earnings still today, although they've also been partly mitigated by the retreat in the AUD lately.

- None of which would bother the WSL in the slightest I feel, given the chances of an Australian headquarted company pitching up as the umbrella sponsor are slim to none right now. Think of anyone obvious?

- Finally, oil prices have ticked up last 30 days anyway, and you're seeing some deep pockets move back in (e.g. Soros / Devon Energy).

So to wrap up, I stand by my assertion that oil prices have zero to do with how well the WSL will travel this year. They need to clearly focus on the things they can control, including most of all, presenting Mr Ziff with a feasible, bankable business plan cos no doubt it's got some pretty risky looking assumptions in it right now.

Cheers

bondisteve's picture
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bondisteve Thursday, 19 Feb 2015 at 3:50pm

My point exactly Micky....you got it all wrong son....No money....no honey.
C Ya!

mickj's picture
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mickj Thursday, 19 Feb 2015 at 4:22pm

I got it wrong 'Stevo'? Mate your premise was about as logical as this:

'The sun will rise tomorrow, cos a giant monkey yawns forth a golden orb'

Sure the first part is factually accurate , but taken as a whole it's complete nonsense.

bondisteve's picture
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bondisteve Thursday, 19 Feb 2015 at 4:53pm

One day you will run the world Micky. But not until US GDP hits 4%,deflation in prices and wages end globally and the WSL is $50 per view. Then we'll hand it back to you and your kind to screw up.
C Ya Micky.

mickj's picture
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mickj Thursday, 19 Feb 2015 at 5:01pm

Speaking of bad assumptions, 'me and my kind?'

Welcome to play the man all you like buddy but I'm more than happy to stick to critiquing your arguments myself. Whatever floats your boat.

Cheers

bondisteve's picture
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bondisteve Thursday, 19 Feb 2015 at 5:41pm

Completely "off topic" Micky.
C Ya Micky.

wally's picture
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wally Friday, 13 Feb 2015 at 2:29pm

I am a follower of the tour, but when I look forward to 2015.

(1) Snapper. I feel deep ennui. Snapper is a pretty ordinary wave these days. A fun, safe wave for the average surfer. Yes, it is a long wave when it connects thru (never mind the quality, feel the width). But, I'm not that excited about the prospect of watching the pros going thru their wave pool repertoire on wobbly 3-4 foot Snapper.

(2) Margaret River. I like this one. An odd wave. A bit of size and I like the uncertainty. When each pro hits their bottom turn they peer uncertainly down the line. You can see they haven't got their attack already planned, but they are having to make it up as they go along. I like that. Everyone else seems to hate this event though.

(3) Bells. The bowl. Three big turns and a bash on the closeout lip. Tends to be the same three turns for each surfer. Then to Rincon and some wave pool turns. Historic event, classic Aussie surf area, but is anybody excited by another year at Bells?

I think I am jaded.

I haven't mentioned those same old commentators. They are fine, but you would hate Billy Connolly, Jennifer Lawrence and Dave Wassel if you had to listen to 100 hours of their surf descriptions. They have to change it up a bit!

rooftop's picture
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rooftop Friday, 13 Feb 2015 at 11:58pm

I'm with you on Margs, wally, and for the same reasons.

yocal's picture
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yocal Thursday, 26 Feb 2015 at 11:02am

best Margs viewing was when they shifted to box and Josh Kerr hopped a step inside the barrel

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ed7gold Friday, 13 Feb 2015 at 3:49pm

These new crew have been in charge for a good while now. No major sponsor at the 11th hour (again)? QS schedule not sorted yet? Pay per view? Still with the same annoying commentary? And their spin man talkin' it all up? Yeah, I know the surf industry ain't got the glory dollar days anymore, but no excuses, please. Are these guys in charge, or what? This is not good, not good at all.

Blowin's picture
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Blowin Friday, 13 Feb 2015 at 4:14pm

You reckon surfing can't get any more commercialised ? Wait till it's PPV and every manhattan newbie becomes a " stakeholder" with a voice of entitlement after shelling out their cash.

Locals don't want a comp at Lennox ? Too bad fellas, it's not a corporate entity with a brand to protect , it's a mass of faceless consumers that want more bang for their buck and ain't coming to surf your waves on their two weeks annual leave anyway so detrimental consequences to locales aren't their concern.

As for my voice of entitlement, I'd pay but only if there was serious reform away from the Soft-on inducing Americansation.

You hearing me Parnell ? Cut down, cut down, wrapping cut, quick vision.....aaaaarrrgggh.

finback's picture
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finback Friday, 13 Feb 2015 at 4:59pm

Freeride, you have a way with words. Always enjoy your comments on ASP / WSL.

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Rabbits68 Friday, 13 Feb 2015 at 5:21pm

Thanks for the WSL update Stu. Bloody intersting times for sure. Great to read others thoughts on the subject too. In regards to PPV, I like others would also pay for a slick production & probably on "preferred" event basis or highlight package combo......

batfink's picture
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batfink Friday, 13 Feb 2015 at 8:58pm

An umbrella sponsor???? for a surfing contest????????????????

What, in case it rains?

What am I missing here?

evenflow's picture
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evenflow Friday, 13 Feb 2015 at 10:00pm

theres no way i would pay for the deemed elite tour as it presents itself today...........the surfers ability are about the only aspect holding this whole tour together....managing of the waiting period was crap/ surfers in the same round competeting in diverse conditions......the judging in 2014 was disasterous......i actually gave up watching in rubbish conditions all together past jbay.......get the retired professionals in the mix......we need a Slater in headjudge position......and more people like Ross Williams and past pro surfers commentating who actually did the CT!!!The powers that be will have to do something fast......theyre losing the core surf fan base......and once that goes....so does any longevity.

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mikehunt207 Friday, 13 Feb 2015 at 11:11pm

Interesting to see viewer numbers if they try to charge people, already lower than anticipated , unlikely to grow if people have to pay. May make lot $ for odd comp or heat if waves going off or KS surfing but otherwise fuck all .It may send viewers back to actually watching contests live? I heard KS has become involved in WSL,which could make sense with charging as his heats are most viewed, is this an urban legend?Anybody

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rooftop Saturday, 14 Feb 2015 at 12:09am

Looking a little further ahead, once wave pools hit their stride I can't see them resisting the temptation to run most contests in them.

Of course it strikes at the heart of surfing's ethos, but from a purely commercial perspective it's will be as irresistible as T20 was to cricket.

Less downtime, fit all the action in to one day, have an arena-type spectator set-up, and maybe a padded floor so people can have biggest air and most radical manoeuvre contests etc. There'll be suited mascots on longboards throwing leggies to the crowd, maybe even an obstacle course with hoops the guys have to surf through.

Shit, I've only been thinking aloud on this for two minutes and look at the dystopian vision I'm dreaming up. I really hope they don't read this and get any ideas, but they're more likely to think I've been reading their mail.

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thermalben Saturday, 14 Feb 2015 at 2:14pm

I have no doubt that this occupies a healthy percentage of their long term vision. It's certainly no coincidence that Terry Hardy (Kelly's manager) is both a founder of ZoSea (who now own the WSL), and also a Director of the Kelly Slater Wave Pool Company.

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blindboy Saturday, 14 Feb 2015 at 2:17pm

But the economics of wave pools are even worse than the economics of the pro tour. Put them together and you just have a bigger pile of poo than each alone.

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thermalben Saturday, 14 Feb 2015 at 2:40pm

Not necessarily. A wave pool is a controlled, predictable environment (which in itself will bring down costs, because the existing waiting period can be scrapped) that will sit nicely inside a broad entertainment complex, where there is a huge range of additional revenue sources that the WSL will never, ever find in Tahiti, Fiji or even Bells Beach (as a starter.. where can you currently buy WSL t-shirts? hats? fun ceramic mugs? Nowhere, as far as I've seen).

AFL and Cricket don't rely on broadcast licenses alone - for example, AFL have ticket sales, consumer products, merchandise, memberships, sponsorships, commercial operations, media, football operations, game development etc (all of which is covered in their 2013 Annual Report, where they state that they "achieved record revenue of $446 million, and more than doubled its net profit in 2013".. and also brings about one interesting point: they had $3.5 million revenue alone from "AFL club-related fines").

Thanks to Paul Speaker's NFL background, I have no doubt that this is the kind of business model the WSL are pursuing. A wave pool environment eliminates a whole bunch of unknowns, and probably reduces some of the costs.

And as for whether a wave pool competition appeals to the general surf population - I don't think it matters, because they're really not targeting surfers in the long run. They're targeting everyone else.

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blindboy Saturday, 14 Feb 2015 at 2:52pm

The economics of wave pools are good for competition but that leaves 50 weeks of the year when the pool has to meet substantial running costs as well as repay its capital cost which is likely to be significant. Consider also that if you want people to watch it has to deliver world class waves of an acceptable size and power. I don't think there is anything on the drawing boards that looks capable of doing that. 3ft peelers in a pond are not going to attract a huge audience in my opinion.

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thermalben Saturday, 14 Feb 2015 at 3:07pm

I suspect KSWPC are struggling to achieve their desired results (wave quality), hence why we haven't seen a public pool yet. But unless they've given up (of which their website has nothing to suggest they have), then I'm sure they're still aiming for the skies.

As for "3ft peelers in a pond are not going to attract a huge audience" - the US Open at Huntington seems to have done alright over the years! But, it won't be just the waves people will be coming for: imagine a wave pool at DreamWorld, where there's "fun for all the family" (including a WSL competition). 

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blindboy Saturday, 14 Feb 2015 at 5:04pm

Well you might have the last laugh Ben but while I can see fun for all the family I suspect we are still a long way from world class waves. I mean if fun for all the family is going to generate 80-90% of your turn over why bother with the world class waves? US Open? Never watched a single wave from memory.

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thermalben Saturday, 14 Feb 2015 at 6:02pm

My point with the U.S. Open is that they always pull really big crowds, even though the surf is usually terrible. It's the 'environment' around the event which attracts the numbers, and that's what they'd be looking to replicate in some capacity.

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blindboy Saturday, 14 Feb 2015 at 7:46pm

So how is our local version of that model going down at Manly, Ben? I haven't been down there today. If I was investing or sponsoring surfers or events I would be looking seriously at the Big Wave Tour. I think in time it could easily surpass WSL. Non- surfers get big wave surfing. It's spectacular and the judging tends to be less subtle.

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thermalben Sunday, 15 Feb 2015 at 7:30am

Not sure how Manly is going, haven't been there this year. 

As for the BWT - I disagree that it could "surpass the WSL" (although, I presume you're referring to the 'CT tour, as the WSL actually owns the BWT). 

Whilst some contest venues are incredible (ie Peahi), they haven't run a comp here all season. And other locations are seemingly quite boring (ie Punta Galea), even for surfing punters. With no defined schedule - they only run if a big swell hits - it'd be hard to justify an investment decision.

The other problem with big wave events is that there's a lot more waiting around for set waves than standard surfing comeptitions, which wouldn't float very well with a non-surfing audience.

But, I'd agree that a BWT highlights package would possibly be better received (by non-surfers) than existing CT events.

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johnson Monday, 16 Feb 2015 at 4:36pm

The economics of wavepools suddenly work out a whole lot better if you factor in WSL competitions. Wavepools allow the WSL to cut many costs as well as run the event in a short period (with finals happening in a prime live TV slot), plus they can charge spectator entry. Given they currently pay ~3M per event, I think it seems realistic that a wavepool could charge the WSL ~1M for an event. Amortised over several years, and with 1M profit already in the bank each year (plus free advertising via the event), a wavepool starts to seem much cheaper. I could easily see this replacing events like Snapper, Rio and Trestles in a few years. Others, like Pipe and Teahupoo, would need to stay on the roster to keep the variety.

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blindboy Monday, 16 Feb 2015 at 7:12pm

So Johnson would you be happy to sink a large percentage of your hard earned into the enterprise?

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mibs-oner Saturday, 14 Feb 2015 at 10:32am

I'd wait for the torrent

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freeride76 Saturday, 14 Feb 2015 at 8:20pm

I agree with Ben that event or festival style surf competitions are (still) the only way of conducting these circuses that make any financial sense.
Put the bleachers up , set the hot dog stands up and bring the hordes in with their bulging wallets.
It's why Govt Tourism bodies in QLD, Vicco and WA underwrite the tour events: because it brings bodies to the beach and pumps money into local communities.

However, there is a but and it's a fairly big but. They can get away with this at Snapper, Bells and Margies (just) on the basis of wave quality, history and suitability as World Tour locations.

They can't do that at Huntington, Manly etc etc; despite the history of Pro surfing at both locations.
The one thing the ASP has had as a Jewel in the Crown is a credible World Champ.
They fuck with that credibility too much by sending them out in sub-par slop and the whole shit show starts to shatter.
They start running too many wave pool events and the rebel Tours will start popping up like mushrooms once surf co's realise there's no market value in having a World Champ anymore. That situation has threatened to erupt before and it'll damm well happen again if chlorine overtakes saltwater as the preferred competition venue for pecuniary reasons.

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mikehunt207 Saturday, 14 Feb 2015 at 9:01pm

Although wave pools would allow for each surfer to ride the exact same wave, heaps more even playing field than the ocean,no lulls, no waiting periods, contests anywhere in the world,best surfing wins rather than luckiest heat for waves, then surfing can go to the olympics, a "real" world champion.Pro surfers will just have to get smaller and lighter than they already are, i bet "the spartan" will not be voting for this idea but Rick Kane could come out of retirement.

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rooftop Sunday, 15 Feb 2015 at 12:26am

Out of the forums for 24 hours and look what I come back to!

Great points, boys.

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waverat Monday, 16 Feb 2015 at 10:40am

What about the combination option?
All the contests add up to crowning a world champ.
20000 points for Pipe and J Bay, 10000 for Portugal, 6000 for HB and Manly and even include the BWT somehow.
No delineation between CT and QS except for seeding. If Kelly pulls out of Brazil the next guy can enter.
Maybe even base it on dollars won?
Matt Banting could be a world champ coming from way back? A Cinderella story?

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freeride76 Monday, 16 Feb 2015 at 12:59pm

Anyone go down to the Manly circus?

Thoughts? Verdict?

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Craig Tuesday, 17 Feb 2015 at 5:01pm

Was around Manly all week/weekend and didn't watch a single heat/wave or anything. Saw one of the concerts into the evening though.

Surfed an uncrowded bank to the north of the comp site because I think everyone flagged it with the amount of people down on the beach. Was pumping and hardly anyone out relative to a normal weekend.

Glad it's all gone but the local bars/clubs and food joints were packed all week. Good for the local economy but shit for the local surfer trying to get a park and get in the water.

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thermalben Tuesday, 17 Feb 2015 at 5:06pm

Testament to that is that most of the 'huge crowd' photos were taken while the bands were playing.

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waverat Monday, 16 Feb 2015 at 1:40pm

It was kind of good knowing exactly when the surfers were going to surf.
" I'm going to get my lunch and go and watch Mick's heat".
The 4 man priority also worked I think. No one getting paddled out of position.
Stacks of people.
Not for the purists though.

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squigz Monday, 16 Feb 2015 at 7:43pm

I'm a student with no savings and have a whole lot of friends in the same boat and I'd consider paying a subscription of $5-10 a month for the tour. Anything more expensive or anything upfront, instead of monthly instalments and I'm sure the WSL would lose a huge majority of its student surfers viewers.

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gstq Monday, 16 Feb 2015 at 10:33pm

Think freshwater rather than chlorine. This is the first one that'll open http://www.surfsnowdonia.co.uk. It's a 300 odd metre long lagoon which will give a six actual feet wave. However, in previous interviews the Wave Garden people say that "We have no limits on size...it’s a matter of energy consumption" so unless they're bullshitting maybe it would be possible for Dirk to turn the power up for a couple of days to get an extra few feet.

Fernando Aguerre's all over it already "As a result of this incredible and pioneering technology, the creation of Surf Snowdonia is a historic moment that will revolutionise our sport. Surfing no longer has geographical restrictions – venues can be built away from the coastline efficiently and sustainably. We can now reach new Surfing participants and fans who have never been to or even seen the ocean.

“Unlocking this potential offers great benefits for Surfing globally – we can host world-class Surfing competitions with waves that are always consistent, powerful and publically available. With this remarkable innovation, Surfing can now aspire to become a part of the Olympic Games and other multi-sport events. With the ability to make perfect waves every time, all the time, centers like Surf Snowdonia can help make Surfing’s Olympic dream a reality and ensure a bright future for the sport"

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Blowin Monday, 16 Feb 2015 at 11:01pm

Any chance that anything this Aguerres fella is saying is going to rile ISIS ? I don't want to see a fatwa placed on anyone , but if anyone really deserves it.....

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freeride76 Tuesday, 17 Feb 2015 at 12:15pm

"It's a 300 odd metre long lagoon which will give a six actual feet wave. "

Thus far , that is marketing speak and not proven fact GSTQ.

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kellyslater Tuesday, 17 Feb 2015 at 4:49pm

Unless these wave pools can produce some solid, exciting and a variation of waves it'll get boring really fucken quick to watch.

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wally Tuesday, 17 Feb 2015 at 6:03pm

That wave garden wave in Spain is crap.
It's like watching a bear riding a bicycle. The interest is not that the bear is riding the bicycle well, it's that the bear can ride the bicycle at all.
If that is what surfing is, then almost no one would take it up. It is waves in the wild that sell the sport.

Even in the unlikely event they can briefly get a 6 foot high piece of water running along the central boardwalk of the wave garden. So what, that does not match a skate ramp or snow half-pipe in height or spectacle, and the audiences for those much more spectacular events remains niche, and probably declining.

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stunet Wednesday, 18 Feb 2015 at 10:55am

Surprising no-one, Dane Reynolds has been announced as wildcard for Quik Pro Snapper.

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Dyson Wednesday, 18 Feb 2015 at 11:19am

I wonder if there will be any surf journo's getting restraining orders on them for potential stalking Reynolds, from up that way?huh?

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gstq Wednesday, 18 Feb 2015 at 8:27pm

Well steve, the 300 metres seems to be fact, going by the construction progress photos, and the '6 feet' waves will apparently be only 18 inches bigger than what we've already seen from Wavegarden, so not a massive jump up in size.

Rip Curl has apparently just signed up to supply wetsuits to the 'Surf Academy' and, of course, clothing and accessories in the 'retail space'. 75,000 wannabe surfers a year, each with no preconceptions, a post-coital glow and an open wallet? It'll be like the 1990s all over again

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tahundelapan Thursday, 19 Feb 2015 at 12:09am

To add respectfully to this discussion, i do not feel that the bar has been raised in any way, shape or form to warrant even a whisper of PPV.
Take for example Cricket in Australia, at times even for a sports lover it's a hard task to sit through. Enter the 20/20 series - and all of a sudden we have a new breed of cricket followers especially in the younger ages - why? Because from a traditional broadcast standpoint they threw everything old and done to death in the trash and built it for 2015, not 1990..
The traditional TV format for televising cricket was studied/re-formatted and re-thought for this particular version of the game and hats off to the minds behind it as they took the game to an entirely new and exciting level to bring out the gold hidden and not on plain view to the average sports fan, it was engaging/informative/entertaining and most of all INNOVATIVE.
Enter Broadcasted/televised professional surfing.
Now, firstly takeaway the addition of the desk with talking heads, what do you see?
Is anything really all that new and amazing?
Sure the cameras may be better and the super slowmo might be dreamy but does it feel as if you are seeing something special and unique to these amazing locations they are held at, or something vaguely similar?
Why does the 2012 Volcom Pro Fiji Standout to many as a memorable event?
They backed themselves and televised a freesurf in massive waves, they thought outside the box and it paid off.
The Mad hueys have an event in Indonesia will you watch because 'so and so' from somewhere has a shot at qualifying? Or will you tune in because there's a slim chance the Hueys may take over the broadcast and provide their unique brand of humour?
We want to be entertained, period.
It's 2015 and there are so many incredible methods to document and show this amazing sport why are we still at the mercy of the same old angles and the the tired replays?
Void of any information/statisitics you may find on a low level televised Motorsports event ?
Where are my stats!
why are'nt we watching athletes heart rates rise and fall during a pipe final?
Why don't i know how fast they are surfing?
Why dont i know how far they are surfing?
why are'nt we learning how much pressure/downforce is actually hitting guys at Chopes?
Why are'nt i on my mobile device monitoring all of the above for MY chosen surfer whenever he or she enters the water?
Why do i still know nothing compared to any football/basketball/motorsport/golf broadcast?
Why do i want to pay for a single camera shot of 2 heads bobbing whilst a poor commentator tries his/her hardest to carry the enitre broadcast by talking?
Why are we not listening to kelly talk back to commentators mid heat?
Why am i not seeing regular on camera appearances from the Heads of this company telling me whats coming up/where MY Sport is going and who is on board to make it better?
And lastly, why the $%#@ should i pay if there's no sign of growth? (WSL, feel free to plagiarise the above as it's something you're accustomed to doing...)
Easy answer, because for the majority of the WSL it's their first Surfing Broadcast rodeo.
After 'taking over' the then ASP did not head out and hire the best in the business who were broadcasting and had a firm understanding of the mechanics of our sport prior to the takeover.. if anything most of the production companies were held at arms length and ignored as they were seen as competition for the already assembled in house production team accompanying Paul Speaker in an effort to maximise control..
How many of you have even watched a show produced from any of the events last year?
If so, tell me what you learned besides how fast a host can fly through heat by heat shite, the entire show feels as though it's a stale afterthought..
Now go watch Redbull's 21 Day series where you actually get a real story, it's night and day.
The surfers we watch on tour push themselves to be the best each and every heat, they are constantly innovating and improving their surfing to win, so why is the WSL not following the same model?..They have not built anything to "lean" on..

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wingnut2443 Thursday, 19 Feb 2015 at 8:38am

mmm, as I've commented before, the ASP need to look at the whole model.

1. Infrastructure costs for each event ... started days ago at snapper, that's gotta cost a LOT of coin to set up at each event.
2. Days to run an 'event' ... smaller numbers of competitors, peak conditions, better product, etc. etc.
3. Better and or different locations ... mixture of "with the people" (i.e. snapper, bells) and "exotic" (i.e. fiji, tahiti, etc.) locations
4. Elite CT level tour and the rest rolled into a series for competitors to build points to get onto the CT level

As an aside ... Where are all the Brazillian corporate sponsors? Don't see too many fighting to sponsor the tour? Maybe a brazillian world champ was the wrong strategy?

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prawnhead Sunday, 22 Feb 2015 at 9:20am

Nice work tahundelapan , a career on the current WSL commentary team beckons!

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brutus Sunday, 22 Feb 2015 at 10:54am

check out the Japanese wave pool the Dome...being a feral fossil...I don't know how to download the link...but google Japanese Wave pool...and watch in 2007 ...the boys getting barreled lefts and rights...the technology looks great......airs barrels and man turns.....

the technology exists since 2007...if the waves were twice the size...game on....actually the waves look more fun than anything we saw at the Hurley/Manly pro.....

The future will be wave pools.....at the urban events.....as part of the WSL tour....

The pool in Dubai is one of the best business models on how to make money ..its a gold mine......

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yocal Thursday, 26 Feb 2015 at 11:28am

cooking! You could make money off a set-up like that. way more waves coming through per minute than a wavergarden point style set-up...

reading further into it, 5 waves per set every 2 minutes identical each set. perfect quantity for a man on man airshow etc.

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blindboy Sunday, 22 Feb 2015 at 12:44pm

Of course it went broke really quickly from lack of patronage. We were in Miyazaki a couple of years ago and drove by just to have a look. Someone lost a lot of money on that little white elephant.

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udo Sunday, 22 Feb 2015 at 1:37pm

1995 visitor numbers were 1.25 mill per year @ around $ 30 a head. from Wikipedia .

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blindboy Sunday, 22 Feb 2015 at 5:17pm
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winkie Sunday, 22 Feb 2015 at 1:15pm

Who wants to pay to watch girls flapping around at 3 foot snapper?. Its boring as shit. Topped off with boring brain dead dribble its all crap. Non surfers want to watch someone paddle into a 30 footer and get smashed. Getting people to pay would be harder than removing shit from a shag pile rug.

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ant shannon Thursday, 26 Feb 2015 at 7:02am

New York Times 22/2/2015

“Our strategy has been, since the beginning, let’s remove all stop signs and turn them into welcome mats,” Mr. Speaker said. “YouTube has that footprint.”

In making everything available online, the W.S.L. has solidified its growth in a key demographic: More than 67 percent of its audience is between 25 and 44 years old. Engagement across their Facebook, Twitter, Instagram and Snapchat accounts nearly doubled, while simultaneously dwarfing engagement rates of larger, more established leagues. The N.F.L.’s Facebook page has some 12.5 million likes compared with the surfing league’s 2.3 million likes. Yet the engagement that the league has per post — likes, comments and shares — is on par with the N.F.L., according to data provided by the organization.

In a few months, the surfing league will be opening W.S.L. Studios, a 6,000-square foot production space in its Santa Monica, Calif., headquarters. The studio will be heavily investing in creating programming to fill gaps during live broadcasting, but will also be exporting shareable and original shows, documentaries and highlight reels, something akin to N.F.L. Films in football’s earlier days.

The World Surf League would not disclose its revenues, but they are tiny compared with the major professional sports. As audiences continue to move online, though, smaller sports are also capturing larger audiences. Executives at the surfing league are stoked, to use surfing parlance, about its new World Championship Tour season that starts on Saturday with the Quiksilver Pro Gold Coast event in Queensland, Australia. After the W.S.L. continually broke its own audience records during the 2014 World Championship Tour, the league is hoping to continue the trend.

“We look to other sports for direction and examples, but for us, live streaming is our bread and butter,” Mr. Speaker said. “I think many people will be looking at us and say, ‘How’d they figure it out?’ ”

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freeride76 Thursday, 26 Feb 2015 at 7:20am

wow, there's two alternate universes going on here.

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thermalben Thursday, 26 Feb 2015 at 7:59am

Yeah that article (here) is a gem... just a standard PR campaign (no coincidence being the week before the first event of the new season gets underway).

Couple of highlights:

"An average of more than 6.2 million people tuned in live to watch the Billabong Pipe Masters, where Mr. Medina won his first title. Those numbers exceeded the American television audience for the final game of the 2014 Stanley Cup hockey finals. Not a second of the surfing competition was shown on traditional live television in the United States; instead, it was streamed on YouTube, with 35 to 40 percent of its viewers on mobile."

An average? Is that a daily average? Or concurrent average?

Also, the device percentage breakdown mentioned means that there was supposedly an 'average' of 2.6 million people who watched the webcast on their mobile. Really?

Either way, it's a very ambiguous number and I call bullshit. The cumulative number of views for the Finals Day of the Pipe Masters was 1,303,410 for the English feed (which is the sum total of every time the webcast is refreshed, on any device, anywhere in the world). We recorded a peak of about 107,000 concurrent viewers on the Final Day. 

Personally, I probably accounted for eight or ten of those cumulative view counts (watching it from my home computer, my mobile, my tablet and two office computers, each with a couple of refreshes each). I'm sure my viewing habits are not the same as most other people - I've got the luxury to watch these webcasts all day - but the point is that 1.3 million 'views' doesn't equate to 1.3 million people. 

Given that there were four or five contest days, if each day had a similar number of cumulative views, then the combined cumulative of all event days may have potentially reached somewhere in the 6.5 million range (and we have to consider the ~30% loading from the Portuguese stream). But cumulative views is a much different metric to actual eyeballs. 

And, remember this: "average" means "the sum of a list of numbers divided by the number of numbers in the list". So if there were an "average" of 6.5 million viewers, then there would have been much bigger peaks to account for the troughs.

"Professional surfing, on the other hand, has adopted an online-first approach. Its strategy is the brainchild of ZoSea Media Holdings."

Really? How about fifteen years of ASP webcasting, and its online-first approach?

"The N.F.L.’s Facebook page has some 12.5 million likes compared with the surfing league’s 2.3 million likes. Yet the engagement that the league has per post — likes, comments and shares — is on par with the N.F.L., according to data provided by the organization."

Hmmm.. "according to data provided by the organization".. of course! But besides that, the WSL have a commercial partnership with Facebook. The above quote suggests the WSL's increasing engagement on Facebook is all organic, when there is ample evidence that Facebook have the ability to manipulate engagement rates (ie reach) where necessary. 

"The (W.S.L.) studio will be heavily investing in creating programming to fill gaps during live broadcasting, but will also be exporting shareable and original shows, documentaries and highlight reels, something akin to N.F.L. Films in football’s earlier days."

Interesting. So, does the general surf media (or other surf businesses) need to be concerned about the WSL encroaching into other parts of surfing (and the associated business models), outside of the competitive arena?

"Executives at the surfing league are stoked about its new World Championship Tour season that starts on Saturday with the Quiksilver Pro Gold Coast event in Queensland, Australia."

Oh, of course they are!

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mick-free Friday, 27 Feb 2015 at 1:18pm

WSL is over achieving with 2.3million likes. Wonder how many of those they have purchased?

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mick-free Wednesday, 4 Mar 2015 at 7:43pm

Also pondering what are the chances that the tour gets really skunked. It looks too late for Snapper and Bells is in first week in April historically crap when Easter is early : small disclaimer though the Southern Ocean is getting its grill on now) but Margies is plagued by onshores. Can't rely on Rio and then Tahiti is overdue for some shite. An organisation that is relying on its content the WSL could pay the price for a poor year of surf. They have scored the last two years. Could it be the year of crap in the year of the goat??

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davetherave Thursday, 5 Mar 2015 at 8:45am

change the format. Indonesia has to be added. have the contests flexible based on forecast swell events. Run them when the waves are pumping but also have a few merchandising events combining skating beach volleyball contests etc. These events dont have as many points up for grabs ,but the elite contests do. Can you imagine the media and public interest if the WSL put out a press release that the Indo Pro was going ahead in predicted 6-8 feel surf in 8 days time. Everyone from the surfers to the public audience would be frothing to see the spectacle and the curiousity would attract huge attention. No need for huge infrastructure and contest could be run quickly. Surfing has always been about the lure of the wave and the romantic side of chasing the best swells with the best surfers would really promote the lifestyle aspect of surfing and umbrella sponsorship would be easy to attract as companies could see the benefit of catching in on this wonderful spectacle especially if a top notch highlights package was put together and aired at a good viewing time. Combined with a tourist travelogue of the destinations it would help promote tourism to these regions. It help the local economy, the surfers get to surf good waves and the public get good entertainment and sponsors get a bigger target audience and association with a superior product. THe BWT shows it can be done, the WSL dont need 15 feet, just sold 6 foot waves and these will be easier to find and lets bring back the spirit of the surf safari- i can feel a song coming on !!!!!

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mick-free Monday, 6 Apr 2015 at 5:02pm

Can anyone explain the seedings? Red is usually top seed, blue lower ranked surfer.

Medina (highest seed and world champ) drew the lowest seed in Round 3 (Mason Ho) but is in the Blue jersey (lower seed) in round 4, (parko in red). Or do the colours mean nothing in round 4?

According to the rankings Toledo is no. 1, based on top 10 finishes from Snapper.

http://www.worldsurfleague.com/athletes/tour/mct?year=2015

Anyway one of the reasons Medina got to win the title last year was a lot of easy round 2 match up against wild cards.

Interested if someone can explain.

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blindboy Monday, 6 Apr 2015 at 5:05pm

I heard one of the commentators say they use a different system from round 4 on but didn't listen beyond that.

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thermalben Monday, 6 Apr 2015 at 5:25pm

Don't forget the fact that Toldeo now wears the yellow "Jeep Leader Jersey" (a cut n' paste from professional cycling), and whenever he's interviewed, they refer to him as the "Jeep Leader”.

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blindboy Monday, 6 Apr 2015 at 5:40pm

Heard a rumour today that pay per view is going to happen. Reliability rating: Unknown.

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stunet Monday, 6 Apr 2015 at 5:59pm

Can't see how it could ever happen. It's not the fact they'll lose most of their viewers but that they'll lose most, if not all, of their sponsors.

The numbers are low as it is, why sponsor a comp that severely limits its viewing audience? Would make no sense.

thermalben's picture
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thermalben Monday, 6 Apr 2015 at 6:03pm

Been a few rumours on this for quite a while. Personally, I think it's inevitable (and, also a good thing IMO). I'll happily hand over some hard-earned.

My guess is that they'll start priming the audience for this mid-year, with a view to implementing it in 2016.

Dunno how they'll pitch it though. They've been throwing out a lot of free, high quality content for a while and it's not necessarily a good idea to take away what's been a part of ASP/WSL viewer's free online diet for many years - but what else extra could they add in?

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blindboy Monday, 6 Apr 2015 at 7:15pm

I don't really have an opinion on this other than that there seems to be very little interest in the wider surfing community in most of these events so I'm not sure if it makes much difference what they do in terms of their long term survival. I had the TV on mute running in the background for a few hours today! Same old stuff. For me the most realistic path would be the boxing model. Real man on man! Best of three rounds.

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mick-free Tuesday, 7 Apr 2015 at 9:17am

Again Medina higher ranked surfer in Blue. Red normally higher seed.

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bondisteve Tuesday, 7 Apr 2015 at 11:07am

$60 billion in Capital outflow from Australia in the last 2 weeks.
We'll be diggin' deep for our WSL!

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bondisteve Tuesday, 7 Apr 2015 at 11:37am

Sorry...also could somebody suggest a figure or the basis for a figure the WSL could assume is achievable in subscription only? I think the figure maybe quite surprising at say $20-$30 per contest ..OR say a gold or silver membership subscription starting @ say $200 and topping out at $500 with "merch". Plus sponsors and advertising it could be very attractive to investors suspicious of the surfing industry....?

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davetherave Tuesday, 7 Apr 2015 at 12:26pm

Jeep Leader Jersey? Seriously Jeep Leader Jersey!!!! Best barrel of the day get's the Deep Throat G- String> Sorry, Couldn't help help myself, thought i was in a dream and me and george costanza doing a salespitch.

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bondisteve Tuesday, 7 Apr 2015 at 8:46pm

OOOPS! `Samsung announced today an expected 30.5% drop in operating profit.
Dig deep for your WSL!