Acetone - a magazine

Stu Nettle
The Depth Test

Black ink on my thumbs!

How long has it been?

Twenty years? More..? At least since Tracks ditched newsprint, whenever that was. Turn of the century maybe. The sight gave me a little buzz after a couch session in the afternoon sun.

The cheap ink was provided by Acetone magazine, the latest medium-hopping project from Big Sky Limited, the collective of surfers and artists loosely based out of Andrew Kidman's home on the North Coast of NSW.

I've made light of the Big Sky Renaissance Men - and women, sorry Michelle - before, but for those unaware they shape boards, make films, make music, and write books, all under the Big Sky name. And now they publish a mag too.

Ostensibly, issue 1 is to promote Kidman and Ellis Ericson's recent film 'On The Edge Of A Dream', a matter for which Kidman makes no apologies.

"The mag is free," screamed Kidman, "What the hell are they gonna complain about?" 

No doubt people will find something, because when it comes to feigned grievances, humanity is underrated. As an online editor I can vouch for it.

As an editor I also know my history, and when it comes to cross-promotion, surfing is postively littered with it. In 1962 Surfer was founded, not as a magazine, but as a program to accompany John Severson's surf films, while Tracks was largely used as a vehicle to promote Morning of the Earth. It's not even the first time Kidman has done it as I have in front of me Litmus the magazine, which I paid $9.95 to Burraneer Bay Newsagency in 1996. I paid the money - $16.27 adjusted for inflation - and still they tried to sell me stuff inside.

Aside from the promo, there's some weird reverse disruption going on here. Kidman and Sam Rhodes, who I assume is editor, throw a monkey-wrench into the internet, all that bite-sized info and eye-watering backlit glare, by running long interviews and articles in Acetone. The sort of stuff you need to make sure you're atop a comfy cushion before you get started, preferably with a tea and scone within arm's reach.

When I first read it I mind-edited out all the bits I wouldn't run - a bad habit borne from online brevity - till I slowed down, sipped on my tea and let the words flow. Didn't check my email once. 

There's a bunch of interviews, a cryptic crossword by IG Lord Surfcore 2001, and assorted shit up the back, classifieds and whatnot which'd be equally at home in Viz.

Issue 2 of Acetone will probably promote 'Beyond Litmus' and as Kidman told me, "It'll come out when it's ready."

This is the part where I'm supposed to state where Acetone is available but I don't really know. Worth looking for but.

Comments

science's picture
science's picture
science commented Tuesday, 26 Feb 2019 at 4:22pm

I wanna read the Jarrad Wright interview (Big Lez Show)

freeride76's picture
freeride76's picture
freeride76 commented Tuesday, 26 Feb 2019 at 4:27pm

Great read.
not sure where you can find it but.

Blowin's picture
Blowin's picture
Blowin commented Tuesday, 26 Feb 2019 at 4:32pm

I dont know about the magazine, but this got me chuckling-

“No doubt people will find something, because when it comes to feigned grievances, humanity is underrated. As an online editor I can vouch for it.”

Does Freeride ever get a guernsey ?

Lanky Dean's picture
Lanky Dean's picture
Lanky Dean commented Thursday, 28 Feb 2019 at 1:26pm

Haha haha!
After yesterdays quote about jack f. WOTD , I'm sure I'm on that list!

barrytheblade's picture
barrytheblade's picture
barrytheblade commented Tuesday, 26 Feb 2019 at 5:01pm

Classic how they review their own film....5 stars all round!

velocityjohnno's picture
velocityjohnno's picture
velocityjohnno commented Tuesday, 26 Feb 2019 at 6:14pm

Love it! Love the idea. It's like "you can have a board off me if you can find me and if you ask nicely". The opposite universe of online surf stores, content, sharing the latest images on Insta.

Especially love the fact that finding a copy might be difficult down here.

Stu, my Litmus still has $9.95 sticker. Monsta Grow and Jim Beam proudly advertise themselves on facing pages.

surfstarved's picture
surfstarved's picture
surfstarved commented Tuesday, 26 Feb 2019 at 9:29pm

Haven't read it yet, because Ank seems to have an aversion to travelling west of Torquay, but would love to blacken my fingertips - well, the ones I have left, anyway (hint: send some out in the post AK).

p.s. where the fuck is Burraneer Bay?

Don't let the bastards grind you down

stunet's picture
stunet's picture
stunet commented Wednesday, 27 Feb 2019 at 7:16am

Suburb behind Cronulla. An affluent neighbourhood whose tone was brought down by a particular party house rented to a bunch of irresponsible reprobates. Good times!

Hope the finger's healing well.

surfstarved's picture
surfstarved's picture
surfstarved commented Wednesday, 27 Feb 2019 at 10:11am

As well as can be hoped after I stuck it in a razor sharp blade spinning at 10,000 rpm.

Don't let the bastards grind you down

tango's picture
tango's picture
tango commented Wednesday, 27 Feb 2019 at 1:29pm

If my memory serves me well, and it shouldn't, the suburbs behind Cronulla were almost classified as a Reprobate Refuge through the 90s.....

JimmyMac's picture
JimmyMac's picture
JimmyMac commented Wednesday, 27 Feb 2019 at 8:04am

Please send a stack to Preece's Surf shop, Port Noarlunga, South Oz. Cheers.

surfstarved's picture
surfstarved's picture
surfstarved commented Wednesday, 27 Feb 2019 at 10:09am

What he said...∆∆∆

Don't let the bastards grind you down

gavin007's picture
gavin007's picture
gavin007 commented Wednesday, 27 Feb 2019 at 1:40pm

Any chance of Captain Goodvibes making a comeback?

D-Rex's picture
D-Rex's picture
D-Rex commented Wednesday, 27 Feb 2019 at 7:16pm

Don't want to rain on the parade but, FFS, proofread your work before you publish! 'Stepahnie' Gilmour? Gussy's 'Gude'? I might add that swellnetonians, in general, need to go back to school and learn how to right good.

Lanky Dean's picture
Lanky Dean's picture
Lanky Dean commented Thursday, 28 Feb 2019 at 2:37pm

" need to go back to school and learn to right good ".

To scribe, or to write correctly........

stunet's picture
stunet's picture
stunet commented Wednesday, 27 Feb 2019 at 7:56pm

Since when has swellnetonian not had a capital 'S'?

surfstarved's picture
surfstarved's picture
surfstarved commented Thursday, 28 Feb 2019 at 2:39pm

Aaaand down the rabbit hole we go...

Don't let the bastards grind you down

Lanky Dean's picture
Lanky Dean's picture
Lanky Dean commented Thursday, 28 Feb 2019 at 2:39pm

How many adds in the mag?

stunet's picture
stunet's picture
stunet commented Thursday, 28 Feb 2019 at 4:46pm

Dunno, twenty maybe? None of them paid for, looks like Ank has thrown a bit of love to people who support him and his friends: Gash Surfboards, Mackie, Axxe Wetsuits, plus a few in-house ads to buy Big Sky stuff, and the rest have phone numbers that'd never be answered such as Derek Hynd's Coaching Service

damo-b's picture
damo-b's picture
damo-b commented Thursday, 28 Feb 2019 at 4:41pm

Just read Acetone. It's fuckin' sick as. AK, if you're privy to this forum, please publish at least annually, if not every quarter.
Damo.

DamoB

Finntim's picture
Finntim's picture
Finntim commented Thursday, 28 Feb 2019 at 5:23pm

Hey Stu, whereabouts can we find it on the south coast? Local Surf shops of repute?

stunet's picture
stunet's picture
stunet commented Thursday, 28 Feb 2019 at 5:31pm

There are copies at Finbox, Thirroul, but that's only South Coast-ish.

Maybe Kurt might have some at Akwa? Not sure.

The other thing, Ank and Ellis are taking 'On The Edge Of A Dream' on tour next month, they're playing Sydney, Thirroul, and I think somewhere at Ulladulla, so they'll probably have copies with 'em then.

I'll have places and dates for the tour shortly.

Finntim's picture
Finntim's picture
Finntim commented Thursday, 28 Feb 2019 at 6:16pm

Nice, thankyou mate