I'm starting a new surfbrand.Can anyone tell me how I can reach fellow surfers and tell them about it?
If you're looking for sympathy you'll find it in the dictionary between SHIT and SYPHILIS.
Yeah I know , I could possibly have a shit sense of humour.
Came up as a suggested post on Facebook today.
Hey fuzz have you checked out https://qualitops.com.au/ yet.
I just got a hoodie and a cotton shirt delivered, very impressive and good crew to deal with. Their online store was playing up, so I rang them and ordered over the phone and as a bonus they threw in free postage for my trouble:-)
Good size range, I got a tall size to allow for shrinkage, I'll post again after a few washes as I bought a few shirts and tops on recommendation from another thread on swellnet and they were pretty crappy.
You should have a good look at them fuzz, Australian made with your cool surfing logo, how can anyone resist, you might even be able to give them away.
Thanks Crustt, I am giving them away at the moment,50% off
Hey fuzz good on you for having a go with your surf brand idea and don't let this latest set back tarnish your entrepreneurial spirit. Ignore all the haters and trolls, this country needs more people like you.
I was in scouts in the early 80's with this kid named Shane Yeend. Fuck what a dreamer, he started a business at thirteen selling roller skate wheels and stuff to the neighbourhood kids. Then he started filming weddings after convincing his dad to buy him a video camera.
He bought a new Commodore with the profits and would pick me up and drive to scout camps. My dad who was the scout leader didn't seem concerned that he wasn't old enough to have a drivers licence. Those were the days.
Recently I saw an article about what Shane is up to these days. It's worth a read.
Don't give up on your dreams.
Bit like that guy on u tube
There are those who dream, and those that dream and do, I'm dreaming and doing.Yes there are haters,are these the ones that just dream and never have the balls to do?
Bit like elvis my way
.....before you can walk, you must first learn how to crawl
Not if you're on a lead
social media is king! Jump on Instagram and FOLLOW good surfers (search #surfing #surfstoke etc) and find good surfers surfing well and enquire about getting your logo out there. Get on board with the local board riders clubs. Sponser an event. Start local, perfect the business at the small level first and then expand.
Look at your brands culture and what you want it to represent, get people on board with your way of thinking. Take a look at the Mad Hueys for example. Partying Surfing and Fishing and having fun. now theyre killing it! build the fan base.
Thanks peninsula_surfer,great advice. I am in the process of developing a culture, I am starting out slowly, new ideas from guys like you are very welcomed and I appreciate it.
Gees this forum is supportive , odd in the Toxic forums of everywhere else.
Fuzz your selling a graphic/logo with nothing backing it up.
Well done and good luck for having a go.
Thanks Rule303, gotta start somewhere,no one starts off with a bang. I've researched other major brands ( other than quicksilver,rip curl and billabong) and everyone starts small. I'm just giving this a go, starting slow,learning as I go, on my own as just an average Aussie.I am trying to create a culture and maybe I will get a following,maybe not, but if you never try something,you will never know.
You cannot create a culture, individually..
All surfbrands the founders were part of the culture they did not have to create anything just supplied products that were needed or looked good or were quality.
Its a hard market surfbrands are not what they use to be if i can buy a mambo shirt at Big W or piping hot at target why will I choose yours?
Products are created within a culture due to market need or want. Who are your customers ? teenagers , clubbies, 20, 30 ,40 yr olds??? people that live near the beach.
Were do you fit into the equation, ? Out of all your posts we still no nothing about you how long you have surfed for, why you love the ocean your favourite shaper no background which makes me think your just a graphic designer from wagga wagga TAFE
Good luck mate but a logo doesnt sell shirts
think about something called "differentiation strategy".
look here, lots of useful info...http://www.brandingstrategyinsider.com/2013/12/50-ways-to-differentiate-...
your not trying to sell a price-point generic kmart t-shirt.....so don't brand it that way.
Thanks happyasS, great advice and awesome link,really good,thank you
I think pen_surfers advice was very good....start local. find out the interests and values of a local group and hone in on that. make the shirts mean something to them and you alike so there is inherent value in the shirt over and above the cloth itself. your strategy might even including pull down the sales part of the website for now and just be more selling exclusively one on one. because your starting out without previous experience and relatively little money (I assume) then your brand has to evolve in an organic sense if you know what I mean.
good luck too.
Thanks happyasS, I take all advice on board, thanks for taking an interest, I do appreciate it. Rule303, now Iam a surfer myself and have been passionate now for about 30years and although I have never been lucky enough to have the beach at my back door, I have always been about an hour from it. I have a few mates living on the coast whom I see regularly and surf with. I would not regard myself as a ripper or Hellman, but I can surf ok. Have been to the ments 4 times and surf locally when I have time(full time work and teenage kids) sometimes reduce the time I get to surf as much as I want. I have always wanted to live at the coast but it just hasn't turned out that way for me.I surf as often as I can and I just love the feeling of surfing,going out,not thinking about much else but catching a wave and getting that feeling that all of us keep coming back for,that's how I feel anyway.
Thanks Fuzz even though I only hand planed today the batteries are recharged, hope it goes well for you Ive toyed with a similar idea in the past, time and money put it on the backburner. Get your teenage kids on board they probably have a bigger market than you to access, get them involved. You have had some good advice on here already. hope it goes well for you.
Thanks rule303,mate I have no idea what I'm doing but I'm giving it a go ,flying solo,maybe I'll crash but you never know until you try, thanks again.
fuzz... ya killin' me ...
Have you "paid it forward"?
When you realise what this does, your efforts will be rewarded. Until then, it's all up hill.
Pay it forward.
I told you what to do when I helped you earlier in this journey. Go back. Look at what I said. Pay it forward.
You gotta give to get back.
fuzz, you also need some attractive females modeling your tshirts.
fuzz, you also need some attractive females modeling your tshirts.
Fuzz , females wearing your tshirts............got any pics ?
fuzz are you still trading ?
Ido not trading at present but still have a Facebook page, Heaving.I am trying to gain a following .
Sorry Udo, called you Ido, at the moment I have hit a brick wall and I am taking a breather. This has taken a lot of my time and is harder than I ever imagined. I have not finished yet though