Exposure of surf breaks
We've thought about making public our 'guidelines' regarding the naming of surf spots, but to be honest I wouldn't expect any other website to adhere to them.
Every surfing website makes its own decisions on the content they publish, whether it be GPS coordinates to sensitive surf spots, or galleries of Alana Blanchard's arse. Every content decision made slowly influences the branding of that website (as well as its revenue, to a degree).
We're very comfortable in the path we've chosen. Some decisions we make - such as the two above - will probably result in less traffic to Swellnet compared to other sites that choose to publish them, but in the long run we hope it'll benefit our branding and our business.
So SN copped a bit of flack for their updated forecast layout. Additional areas etc. I looked at a competitors site today and found a new layout; within the new layout a brief of the changes including a new surf spot database providing information on 850 spots around Australia.
Now that is fucked. Not sure what info they're planning on putting in the surf spot breakdown but I couldn't think of anything worse. Exposing spots has never been cool, I understand their motives but shouldn't sensibility override the need for hits?
Maybe we can call on anonymous to bring them down?