A late afternoon glass-off coupled with excellent overhead waves saw Brazilian underdog Jesse Mendes steal the show at the Reef Hawaiian Pro today.

After yesterday's dangerous and disorganized high surf, Haleiwa settled down and offered excellent conditions for the opening day of the REEF Hawaiian Pro today.

"My preparations have changed quite a bit lately. I used to focus only on competitions before. Now my head is asking me to look for more instead. Happiness is the key to success for me."

"We don't see ourselves as competing with the surf magazines. The audience who we're trying to talk to are the people who feel a strong connection to the ocean. Some of them obviously are going to be surfers, but more widely they could be people who fall under all sorts of groupings."

In 1985, Rusty Preisendorfer, an accomplished shaper at Canyon Surfboards with a visual arts major from UCSD, launched Rusty Surfboards and created what has become one of the most iconic logos in all of surfing.