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Thursday 22/11 63
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Action sports brand, Burton Snowboards, has announced a restructuring plan that will see the company, who own a range of snow, surf and skate labels, head back to it's snowboarding roots
Burton founder and CEO, Jake Burton, said the company was following the wishes of the market. "The message is clear," said Burton in a statement released yesterday, "do what you do best and focus purely on it. In our case, that means to narrow our focus to the sport and lifestyle that got us here—snowboarding."