Jack O'Neill // March 27, 1923 - June 2, 2017

Swellnet Dispatch

Jack O'Neill
March 27, 1923 - June 2, 2017

Jack O’Neill, surfer, ocean lover, boating enthusiast, wetsuit pioneer, balloonist, and founder of the iconic worldwide surf company O’Neill, has passed away in Santa Cruz, California, of natural causes at the age of 94.

Surrounded by family, Jack was as soulful and encouraging as always, reiterating his love for his family, appreciation for a life well lived, his hopes for his friends and the oceans he loved, all within the familiarity of his oceanfront home of over 50 years, with the famous waves of his beloved Pleasure Point beach lapping at his deck.

Jack was born in Denver, Colorado and moved with his family to Long Beach, California. He acquired a love for the beach early in his youth in Southern California.  He attended the University of Portland in Oregon, where he received a degree in business.
Following service in the US Navy during World War II, Jack married Marjorie Bennett and they moved in the early 1950s to Ocean Beach in San Francisco, California.  Jack immediately began experimenting on his kitchen table with various materials designed to protect against the frigid ocean water in Northern California.  He said, “I just wanted to surf longer.”

By the 50s Jack had both invented the first surfing and bodysurfing wetsuits and opened his first surf shop near Ocean Beach. He also coined “Surf Shop,” a term for which he later received a Registered US Trademark.  At that time Jack famously remarked, “All my friends said, ‘O’Neill: you will sell to five friends on the beach and then you will be out of business’”.

Inspired by the growing surf scene, Jack moved with his growing family 75 miles south to Santa Cruz, and opened his next surf shop there, where the Dream Inn stands today. Shortly thereafter he began making surfboards, promoting the first surf movies from Bruce Brown and producing wetsuits for the expanding population of surfers in Santa Cruz and throughout California. 
The surfing craze soon expanded way beyond California, and Jack rode that wave better and longer than almost anyone in the surf industry. Jack viewed what he did as a passion, and was more surprised than anyone that the business grew to the point that it did.
Jack and Marge, with the help of their family, grew the business.  Along the way Jack traveled the world and became internationally known as a surfer, an airplane and balloon pilot, sailor, fisherman, and adventurer.  

Jack was most recognizable for his eye patch and his beard, often seen driving around Santa Cruz in his convertible Jaguar. The eye patch resulted from his surfboard hitting his left eye while riding a wave. 

By 1980 O’Neill had become a thriving international business and the world’s largest ocean recreation wetsuit designer and manufacturer.  As worldwide interest in surfing exploded, so did the O’Neill surf brand in Australia, Europe, Japan, and beyond. 

For his proudest achievement, in 1996 Jack established O’Neill Sea Odyssey (OSO), a marine and environmental education program using his personal Team O’Neill catamaran, taking over 30 children at a time into the newly designated Monterey Bay National Marine Sanctuary, along with the dedication of a coast-side classroom and laboratory building in the Santa Cruz Harbor, which he built in 1965. Jack played an instrumental role in the development of the harbor.
Now over 20 years old, the O’Neill Sea Odyssey program is one of the largest of its kind in the world, having hosted nearly 100,000 school-aged children.  Remarking on OSO, Jack said, “The ocean is alive and we’ve got to take care of it.  There’s no doubt in my mind that the O’Neill Sea Odyssey is the best thing I’ve ever done.”

O'Neill Sea Odyssey sailing in the Monterey Bay

For nearly his entire life Jack lived by and for the world’s oceans, and worked tirelessly to promote public access to their many health, economic and environmental benefits. He was very concerned, for example, with the health of waters at area beaches. Jack’s generosity and care extended to other people and projects as well.
Jack has left behind many dear friends and was predeceased by wife Marjorie in 1972, and son Mike in 2012, and is survived by his wife Noriko, daughters Cathi, Bridget and Shawne, sons Pat, Tim (Lisa) and Jack Jr., and grandchildren Uma, Riley, Connor, Bridget, Phoenix and Kodiak.
Memorial contributions in support of Jack’s love of the oceans may be sent to http://oneillseaodyssey.org.


simba's picture
simba's picture
simba commented Saturday, 3 Jun 2017 at 6:52pm

RIP legend.


Toppa's picture
Toppa's picture
Toppa commented Saturday, 3 Jun 2017 at 7:11pm

I've worn the great man's wetsuits since 1977, along with George Greenough a true legend of surfing and adventure!


zenagain's picture
zenagain's picture
zenagain commented Sunday, 4 Jun 2017 at 3:08am

O'Neill Psycho III, worst 'effing value for money wetsuit EVER!

But, RIP a surfing visionary. Sail on old man.

Watashi wa metabo oyagi desu.

tonybarber's picture
tonybarber's picture
tonybarber commented Sunday, 4 Jun 2017 at 8:18am

Yes, a great surfing legend. RIP

GuySmiley's picture
GuySmiley's picture
GuySmiley commented Sunday, 4 Jun 2017 at 5:04pm

A life well lived, legend

JM's picture
JM's picture
JM commented Thursday, 15 Jun 2017 at 2:12pm

A true legend.

JM's picture
JM's picture
JM commented Thursday, 15 Jun 2017 at 2:14pm

"Legend". A word all to often used today. This man fits the bill. R.I.P.

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