mr mick, 1663666853
Once the suits get involved, a sad & gradual decline, just like pro surfing, won’t miss any of it & certainly don’t buy their clothing with their signature all over it just to show others I surf! …..yawn!
Hoodie, 1663668569
A real shame. Who is next? The Curl?
garyg1412, 1663671372
Geez they made some good gear that sucked us 70s and 80s teenagers in though didn't they.
simba, 1663702588
Loved wearing those little boardies.......didnt think of them as short at the time but laugh when i see a photo now of back in the day.....anyway lived in those damn things ......those were the dayz !
thermalben, 1663703381
Quiksilver's latest 'collaboration' is with Stranger Things (and thus Netflix).
I don't know what to make of it.
https://www.youtube.com/watch?v=5JKEAJPjXHw
joesydney, 1663713277
Still have Mikey Wright and Zeke Lau in their stable. I see Mikey has his own dedicated line of clothes and merch they are pushing
Panman, 1663714079
That’s like the road trip we took in the 70s but the mechanic who took our cash was Dick Bushell in Yamba
sales-rep, 1663718147
https://beachgrit.com/2022/09/rumour-vf-corp-owner-of-vans-just-bought-billabong-quiksilver-and-rvca-and-only-days-before-mass-sackings-and-after-almost-a-decade-of-circling-the-once-iconic-surf-brands/
Marketing budgets would have been frozen with the impending sale. They'll be back.
peabo, 1663719247
Basically all major surf brands have sucked for a long time now. Support smaller scale operations, even if it costs you a bit more.
icandig, 1663720040
Iggy and Billabong did the colab thing better.
https://www.youtube.com/watch?v=W8i9qAYDjl4
thermalben, 1663720560
No they didn't.
Neither were any of the 'collabs' with Metallica, Dr Seuss, Red Hot Chill Peppers, Andy Warhol, Peugeot, Foo Fighters, Manly Sea Eagles, Julien David, The Standard Hotel, etc.
icandig, 1663721172
Ha ha. Fair enough.
Dr Suess? I'm gunna have to look that one up. You forgot Garrett and Mercedes.
thermalben, 1663721246
https://www.youtube.com/watch?v=IimyZkOqWVE
icandig, 1663721533
Hilarious. How can you not like that? Johnny says stay cool. Breath in breath out. Lol
thermalben, 1663721717
Must admit, the Lorax ain't a bad dude. We've got a few Dr Seuss books on the shelf.
I just question the viability of all of these collabs, and whether they shift the needle. Because every non-endemic partnership proportionally degrades the brand's core relevance.
Just my 2c anyway.
icandig, 1663722395
The needle is already in the red...... Product reaches maturity - change the colour, change the message, innovate, diversify...whatever they can do to extend the lifecycle.....Marketing 101. I wonder - do Patagonia sell board shorts? Or maybe I'll take a trip to the op shop - on the other hand I think I have a pair of my old footy shorts in the cupboard. I'm thinking too way much this morning. I need a cup of tea.
nolocal, 1663724265
stopped scribbling Quiksilver on my pencil case and school desk years ago.
Rubicon, 1663726237
I think you two should get together and put out a joint statement on this whole collaboration thing
icandig, 1663736063
Not sure if I detect sarcasm in your comment or not (it'd be justified given I've hijacked the thread a bit). Here's another colab and then I'm done. Can't find products on the Quikky site, so maybe sold out? I always had kind of a soft spot for Snoopy and Charlie Brown.
https://www.google.com/search?q=Quiksilver+Peanuts+Shorts&tbm=isch&hl=en&chips=q:quiksilver+peanuts+shorts,online_chips:peanuts+charlie+brown:--ZN6ix2viA%3D,online_chips:board+shorts:FrRHtT1AHd4%3D&rlz=1C1GCEA_enAU931AU931&sa=X&ved=2ahUKEwjr86uviqX6AhUGn9gFHbXGCVkQ4lYoA3oECAEQLQ&biw=1522&bih=750
https://www.youtube.com/watch?v=j90CS2U0I64
thermalben, 1663736640
Found the Peanuts collab.
thermalben, 1663737180
Peanuts makes a good example. A brief search brings up the following collabs:
Vans
Element
Lacoste
Levi's
Undone
Sushi Train
Swatch
Lacrosse Unlimited
So.. how does a collab with Quik move the needle?
Of course, it doesn't.
But, surfers no longer want to wear brands that undertake gimmicky shit like this, so it's a lose/lose for the brand.
IMO.
Rubicon, 1663738504
None to detect mate! Lacking the sophistication for sarcasm I was aiming at situational irony...
The "Waterman" range for the chain store BCF certainly stands out as a giant beige nail in the coffin of Quiksilver's credibility..
icandig, 1663738642
I wonder how much of their customer base is surfers anymore? Sure they want the brand to speak to those who consider the surfing lifestyle cool, hip, desirable or whatever. How is that lifestyle defined now anyhow? Like McDonalds, they have multiple markets to target. Similar to the discussion on the other thread about the Wozzle - they're leaving us behind and chasing other markets.
icandig, 1663738722
Cheers Rubicon - see post above yours on my thoughts about this very thing.
thermalben, 1663738894
Absolutely. And thus we come full circle: Quiksilver are (essentially) no longer sponsoring surf contests.
icandig, 1663740433
P.S. I'd wear a snoopy / quikky shirt only not in public. (Note the profile pic).
wax-on-danielson, 1663818254
Hope the stuff ends up in Target, beats the shit out of piping hot.
icandig, 1663821941
Yours for just $1.00
https://www.target.com.au/p/cheeky-cut-bikini-briefs-quicksilver/58611975
wax-on-danielson, 1663825887
Sick. Bargain! These would have to be $80 in a surf shop.
peetB, 1663999752
Loved their boardies back when they had the logo with the "stitching" around the edge, in Stu's top (L) pic - never liked the 'newer' late 80s logo as much.
mattlock, 1664007814
A bargain for a dollar Icandig.
Couldn't find my size though.
MGB, 1664013916
Worked for qs through thier heyday peak right down into the trough, left not so long ago.....what a mess it all was here in oz when i left. i dunno what its like overseas, but here sds effectively call the shots for qs, bb, roxy ect. cause the wholesale market is dead, and majority of stock is pumped through thier own network of "family brand" stores, so the tail wags tge dog. also most competant middle and upper management has been made redundant/left and in thier place are a bunch of over worked, underpaid and underqualified yes men and women with 0 connection to surfing. it was a grim last few years there.....fuckin shame......cause contrary to popular belief, the joint was pretty core not so long ago.....
icandig, 1672724259
Got to keep up Swellnet - time for your own Collab? Maybe a tasteful collection of shirt prints with Craig's photo's? Sell out or get left behind. These fools beat you to the punch.
https://www.quiksilver.com.au/mens-collab-stab-mag/#?intcmp=QS_1up_StabV2
thermalben, 1672730667
Genuine question: how many of Stab's audience have bought something from this collab?
icandig, 1672778907
Perhaps a few grommets and the odd puerile manchild. Of course you know I was being facetious, but seriously - I'd purchase a Swellnet tee if you printed up a batch.
thermalben, 1672786063
Yep, we will have some Swellnet tees available this year to celebrate our 21st.
canetoad, 1672787322
Wow. You have to wonder what is coming next in 2023. A lot more i suspect.
icandig, 1672788318
Thumbs up emoji.