The Mad Hueys // The Good Life - video

Stu Nettle
Swellnet Dispatch

For decades the surf industry was ruled by the Big Three, yet in recent years the market has been all shook up with a bunch of smaller labels finding success. Amongst them are The Mad Hueys, run by a handful of mates who love surfing and fishing and ain't afraid to make some noise. Their DIY ethos and willingness to put back into the industry - they've run their own QS comp for the last three years - has made them some big fans. Think Shane Dorian, Taj Burrow, Eddie Rothman, and the Emperor of Lang Park, Wally Lewis.

All of the above, and plenty more, feature in the Hueys' new doco, The Good Life. The film chronicles the Hueys' unassuming origin and development into an international label.

Comments

the-camel's picture
the-camel's picture
the-camel commented Thursday, 23 Mar 2017 at 7:31am

!?!

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GuySmiley's picture
GuySmiley's picture
GuySmiley commented Thursday, 16 Mar 2017 at 1:56pm

you forgot to add you need to be lobotomised

the-camel's picture
the-camel's picture
the-camel commented Friday, 17 Mar 2017 at 7:10am

Goin' off!!

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Rise of the waves 2017's picture
Rise of the waves 2017's picture
Rise of the wav... commented Thursday, 16 Mar 2017 at 6:05pm

Doesn't work Guy trust me.......

Rise of the waves 2017's picture
Rise of the waves 2017's picture
Rise of the wav... commented Thursday, 16 Mar 2017 at 6:03pm

HOT DUDES?

Rise of the waves 2017's picture
Rise of the waves 2017's picture
Rise of the wav... commented Thursday, 16 Mar 2017 at 6:21pm

Oh HOTDOGS I heard you wrong camel my wrong!

Clam's picture
Clam's picture
Clam commented Thursday, 16 Mar 2017 at 3:28pm

Are you really the-camel or are you just impersonating the camel ?

wbat's picture
wbat's picture
wbat commented Thursday, 16 Mar 2017 at 8:44pm

What a story. Made me laugh!

Doublems111's picture
Doublems111's picture
Doublems111 commented Thursday, 16 Mar 2017 at 10:00pm

Careful not to sound bitter when commenting... Looks like these guys genuinely are just having a good time. A bit overeager at times but fun to watch. It reminds me of any yearly boys' trip.

mikehunt207's picture
mikehunt207's picture
mikehunt207 commented Thursday, 16 Mar 2017 at 11:23pm

Knobs (that's nobs spelt correctly hueys). Qld surfing culture in a kuntshell.

Rise of the waves 2017's picture
Rise of the waves 2017's picture
Rise of the wav... commented Friday, 17 Mar 2017 at 4:58am

Looks like there just stoked on there business taking off and good on them. As for the Harrington Twins looks like they were just born like that! TOGETHER.

Runwild's picture
Runwild's picture
Runwild commented Friday, 17 Mar 2017 at 6:20am

Don't Hate em' coz you ain't em' awesome video!!! Living life to its absolute fullest. Yeeewwwwwww!!!

offshoreozzie's picture
offshoreozzie's picture
offshoreozzie commented Friday, 17 Mar 2017 at 9:33am

They did it their way. You haven't.
So say what you want but.....

the-camel's picture
the-camel's picture
the-camel commented Friday, 17 Mar 2017 at 1:28pm

Dudes are cuttin' sick!!

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goofyfoot's picture
goofyfoot's picture
goofyfoot commented Friday, 17 Mar 2017 at 4:46pm

Hate to say it...
But i actually didn't mind that!

nicko74's picture
nicko74's picture
nicko74 commented Saturday, 18 Mar 2017 at 9:36pm

I'm weary of the impression it may have on younger crew as far as being out on boats whilst drinking like an idiot?

Wharfjunkie's picture
Wharfjunkie's picture
Wharfjunkie commented Sunday, 19 Mar 2017 at 11:43am

They found a niche and others helped them capitalise on it. Although I don't agree with everything they do hats off to them for making it work. There fishing videos show a bunch of mates having fun.

After watching this I can see how they stumbled into success.
https://themadhueys.com/blogs/videos/58641476-hueys-rap

"Jig Jig Whip Bitches Don't Trip"
What a pissa

Malmayhem's picture
Malmayhem's picture
Malmayhem commented Monday, 20 Mar 2017 at 1:19pm

Love it
Fish or Die!!!

Island Bay's picture
Island Bay's picture
Island Bay commented Monday, 20 Mar 2017 at 3:32pm

I lasted a full two minutes; found it completely draining and obnoxious. Not trying to sound like a prissy pr!ck (probably succeeding, though), but just not my cup of tea.

gasman's picture
gasman's picture
gasman commented Tuesday, 21 Mar 2017 at 4:42pm

ditto

Blowin's picture
Blowin's picture
Blowin commented Monday, 20 Mar 2017 at 3:44pm

Creating their own destinys , living the lives they love.

Good fun - and that's why we all surf to start with.

They can stick their jet ski -through -the -line -up routine in their arses though.

OHV500's picture
OHV500's picture
OHV500 commented Tuesday, 21 Mar 2017 at 6:56pm

I think all the big 3 started off exactly the same as these guys - just doing what they love and fell into a business. There just wasn't all the video and social media around then. And I'm sure the older generation thought they (the big 3) were a pain in the arse at the time as well.

thermalben's picture
thermalben's picture
thermalben commented Tuesday, 21 Mar 2017 at 7:18pm
coastalln's picture
coastalln's picture
coastalln commented Tuesday, 21 Mar 2017 at 11:22pm

what a load of w anchors.... can't believe people actually buy their merchandise. I guess it makes it easier to spot others of their same kind.

the-camel's picture
the-camel's picture
the-camel commented Wednesday, 22 Mar 2017 at 8:04am

Maaaaaate how good is this........... suckin' the piss mate

the War on Thrusting

Blowin's picture
Blowin's picture
Blowin commented Wednesday, 22 Mar 2017 at 9:14am

Righto Camel, fuck off to India or Iran then if you don't like the way Australians speak or act.

chook's picture
chook's picture
chook commented Wednesday, 22 Mar 2017 at 9:56am

righto blowin, you don't like how camel talks and acts. so fuck off elsewhere then.

GuySmiley's picture
GuySmiley's picture
GuySmiley commented Wednesday, 22 Mar 2017 at 11:34am

Really? a very small loud and ugly minority speak and act like this.

Blowin's picture
Blowin's picture
Blowin commented Wednesday, 22 Mar 2017 at 1:03pm

I speak like this.

So does virtually everyone I grew up with.

As much as I'd hate to have these fellas rock up to a quiet beach I was surfing, you've got to admit that they are living life to the full whilst they are able.

Age, responsibilities and society will temper them just as it does to most people . So why not laud the fact that they are having the hell time in the mean time.

Cause let's face it, all the Temperance Society gathered here decrying the Mad Huey's fun seeking would struggle to outfish, outsurf or have as many good memories, mates or even potentially as much money if that's how you value someone's worth .

As to the cultural aspirationalists ( yuppie scum ) writing off Aussies behaving as Aussies.....if you can't rock and roll - don't fucken come !

the-camel's picture
the-camel's picture
the-camel commented Wednesday, 22 Mar 2017 at 2:00pm

You're right Blowin. If you wanna make some coin and shift some product, then pumping surfing and the surfing lifestyle will do it for you. From the Beach Boys to Laundry Detergent and back, we've seen it time & time again. I am the first to agree that these guys are not stupid. They know their market, they are playing that market for all it's worth and it will pay dividends.

the War on Thrusting

Wharfjunkie's picture
Wharfjunkie's picture
Wharfjunkie commented Wednesday, 22 Mar 2017 at 7:39pm

Blowin I wouldn't be able to surf better than the hueys but if you mean out fish is catch more I have no doubt I would smash them ha ha but Im not a hater.

Blowin's picture
Blowin's picture
Blowin commented Wednesday, 22 Mar 2017 at 8:19pm

What style of fishing you into WJ ?

Wharfjunkie's picture
Wharfjunkie's picture
Wharfjunkie commented Thursday, 23 Mar 2017 at 6:53am

Have enjoyed fly fishing for trout, bait fishing for saltwater species but really enjoy lure fishing in estuaries and offshore.

GuySmiley's picture
GuySmiley's picture
GuySmiley commented Thursday, 23 Mar 2017 at 1:28pm

My neighbour calls everyone mate, including his sons, well that's when he is not calling them lazy little shits or worse. What I now hear over the fence has taken me all the way back to when I was a kid in a ministry of housing estate. Butt ugly. Not saying the Hueys are like this but Aussies behaving as Aussies is equally as broad a generalisation as you will get. Agreed?

Blowin's picture
Blowin's picture
Blowin commented Thursday, 23 Mar 2017 at 5:18pm

I literally just drove the width of Australia and 99 percent of people in 99 percent of towns spoke like this.

Maybe you're confusing the 70 percent of Sydneysiders that are immigrants with Aussies ?

Wilcannia was the most Aussie of all.

GuySmiley's picture
GuySmiley's picture
GuySmiley commented Thursday, 23 Mar 2017 at 6:17pm

Don't doubt it, country people everywhere are mostly the salt of the earth, genuine people genuine mates but no I'm not confusing anything. If you don't think there are any ugly Aussies I'm wasting my time.

Blowin's picture
Blowin's picture
Blowin commented Thursday, 23 Mar 2017 at 6:26pm

Definitely ugly Aussies.

If there was a government bounty on them I'd be a rich man by now.

the-camel's picture
the-camel's picture
the-camel commented Wednesday, 22 Mar 2017 at 10:01am

Maaaate!! How much do Aussies rip? travelling in a pack, suckin piss, rippin shit & generally just garrn oawff is what surfing's all about mate, c'mon dudes, get with the crew!

the War on Thrusting

Blowin's picture
Blowin's picture
Blowin commented Wednesday, 22 Mar 2017 at 10:40am

Camel - let's hear your opinions on Indians then.

Don't forget to mention culturally sanctioned rape and institutionalised classism.

Oops ....that would be racist and ignorant generalisation .

What's the difference ?

Clam's picture
Clam's picture
Clam commented Wednesday, 22 Mar 2017 at 7:04pm

its "The-camel" or pseudo camel blowin

Island Bay's picture
Island Bay's picture
Island Bay commented Wednesday, 22 Mar 2017 at 11:51am

Deep breath everybody.
Finding these guys obnoxious is not the same as saying all Aussies are bogan caricatures. It is easy, however, to pull out the old stereotypes when describing them, as they seem to aspire to living up to those stereotypes.
I go to Aussie quite often, have a great time with friendly, positive, cheeky people, and rarely run into anyone as over the top as the MHs.

Just my $0.05 of course.

the-camel's picture
the-camel's picture
the-camel commented Wednesday, 22 Mar 2017 at 11:53am

Indian yobbos behave like any other yobbos

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Sap's picture
Sap's picture
Sap commented Thursday, 23 Mar 2017 at 1:42am

Theres only 1 camel...Love an indian dish, blowie would love to see you trekking through india with a video diary.
Think i saw a hueys pair of sun glasses in a bp servo with jive on the lense?
Im on the salty shoes FTG...

indo-dreaming's picture
indo-dreaming's picture
indo-dreaming commented Thursday, 23 Mar 2017 at 6:53pm

Even though they seem to act like complete wankers, i have to assume it's all just a piss take of the typical Goldie bogan surfers.

Because they are all missing the very important bad Goldie tattoos.

talkingturkey's picture
talkingturkey's picture
talkingturkey commented Thursday, 23 Mar 2017 at 7:48pm

Surf advertorial for/from the B-team?

And is it really 'Bazza McKenzie' territory?

Yeah, nah.

(unless they've got some tee-os and shit with "deck-head" plastered on 'em?)

talkingturkey's picture
talkingturkey's picture
talkingturkey commented Thursday, 23 Mar 2017 at 7:49pm

Anyways, where's the surfing cunts of this calibre? Yew!

udo's picture
udo's picture
udo commented Thursday, 23 Mar 2017 at 8:02pm

yew fuckn unreal.

the-camel's picture
the-camel's picture
the-camel commented Friday, 24 Mar 2017 at 7:39am

It's only surfing. Even I can trucking do it. No need to get all puffed-up about it.

the War on Thrusting

the-camel's picture
the-camel's picture
the-camel commented Friday, 24 Mar 2017 at 7:42am

What passes for rad surfing in Orstralia is recognised as epilepsy everywhere else.

the War on Thrusting

goofyfoot's picture
goofyfoot's picture
goofyfoot commented Friday, 24 Mar 2017 at 8:04am

What a ridiculous comment

Clam's picture
Clam's picture
Clam commented Friday, 24 Mar 2017 at 9:09am

This fake imposter sucks camel balls

swab's picture
swab's picture
swab commented Friday, 24 Mar 2017 at 11:12pm

yep, 'the camell' is a faker, but don't go n hate her..he's just a guy with tits n other foreign bits, and for sure you wouldn't date her.

thermalben's picture
thermalben's picture
thermalben commented Friday, 24 Mar 2017 at 8:16am

Finally watched it from end to end and actually enjoyed it quite a lot. Fascinated with Eddie Rothman's commentary too!

zenagain's picture
zenagain's picture
zenagain commented Friday, 24 Mar 2017 at 8:36am

I have to say, i kind of enjoyed it too.

Lot of 'owners' in that company. I wonder how they'll fare as mates when and if they start making serious money?

Ignorance is Zen

the-camel's picture
the-camel's picture
the-camel commented Friday, 24 Mar 2017 at 9:18am

Gyrating Wallys will go crazy for Mad Hueys.

the War on Thrusting

SamMcBride's picture
SamMcBride's picture
SamMcBride commented Friday, 24 Mar 2017 at 10:15am

Thanks everyone for the feedback!

I'm glad that some of you have enjoyed it.
We knew that some of you wouldn't like it, but you can't please everyone.

I think it's an interesting story of a brand that was started with no intentions between a group of good mates. They are genuinely stoked with how it has turned out and I'm sure that we'll have many more videos to share of the journey in the future.

GuySmiley's picture
GuySmiley's picture
GuySmiley commented Saturday, 25 Mar 2017 at 7:26am

shows some self awareness then

Clam's picture
Clam's picture
Clam commented Friday, 24 Mar 2017 at 10:20pm

Quote : "We knew that some of you wouldn't like it, but you can't please everyone."

Thats correct !

penmister's picture
penmister's picture
penmister commented Sunday, 26 Mar 2017 at 2:41am

Craike owns the hueys.

penmister's picture
penmister's picture
penmister commented Sunday, 26 Mar 2017 at 2:41am

You guys are funny...