The Mad Hueys // The Good Life - video
For decades the surf industry was ruled by the Big Three, yet in recent years the market has been all shook up with a bunch of smaller labels finding success. Amongst them are The Mad Hueys, run by a handful of mates who love surfing and fishing and ain't afraid to make some noise. Their DIY ethos and willingness to put back into the industry - they've run their own QS comp for the last three years - has made them some big fans. Think Shane Dorian, Taj Burrow, Eddie Rothman, and the Emperor of Lang Park, Wally Lewis.
All of the above, and plenty more, feature in the Hueys' new doco, The Good Life. The film chronicles the Hueys' unassuming origin and development into an international label.